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Job Description

AP Healthcare LLC seeks a growth-focused Business Development & Account Representative in Columbia, SC (onsite) to build and manage partnerships with personal injury attorneys and law firms, with a base salary around USD 65,000 - 70,000 per year.

Responsibilities

  • Identify targets, pursue, and secure new partnerships with personal injury law firms.
  • Perform on-site visits and participate in networking events, client lunches, presentations, and strategic meetings with attorneys, case managers, paralegals, and firm leadership.
  • Create and implement territory growth plans to lift referral volume and expand market share.
  • Inform attorneys and legal staff about the firm's services and their impact on case outcomes and client satisfaction.
  • Build connections with key decision-makers and influencers within personal injury firms.
  • Act as the main point of contact and relationship owner for designated attorney accounts.
  • Maintain regular communication with attorneys and support teams to strengthen partnerships and identify growth opportunities.
  • Meet attorney expectations through proactive problem solving and high levels of service.
  • Track referral patterns and devise strategies to boost account utilization.
  • Lead quarterly business reviews and strategic planning sessions with key accounts.
  • Cultivate visibility within the personal injury legal community.
  • Participate in legal networking events, bar association functions, CLE programs, and industry conferences.
  • Foster relationships with attorneys, legal administrators, case managers, and litigation support staff.
  • Position yourself as a trusted advisor and resource for clients and referral partners.
  • Regularly meet and surpass monthly, quarterly, and yearly targets.
  • Develop new attorney relationships and build referral-driven accounts.
  • Maintain a robust sales pipeline and document activity in the CRM.
  • Provide regular reporting on activity, account performance, and market insights.

Requirements

  • 3+ years of business development, outside sales, or account management experience; or 5+ years of legal experience in a personal injury law firm
  • Experience selling products or services to personal injury attorneys
  • Proven ability to build and maintain referral-based business relationships
  • Strong understanding of the personal injury case lifecycle
  • Excellent communication, presentation, and negotiation skills
  • Self-motivated with the ability to work independently and manage a sales territory
  • Professional presence and ability to interact confidently with attorneys and firm leadership

Technologies

  • CRM systems

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