New Car Sales Manager

Onsite in Bloomington, MN, this role offers a $100,000–$150,000 annual salary and requires a bachelor’s degree with a minimum of 3 years in automotive roles, focusing on leading the execution of new-car sales strategy and pricing aligned with market opportunities and dealership objectives.

Responsibilities

• Drive the implementation of the new-car sales plan aligned with market opportunities, competitive dynamics, and dealership targets.
• Define model- and segment-specific sales priorities and ensure teams know what to sell, why it matters, and how to win.
• Ensure steady execution via daily updates, weekly plans, and monthly strategy reviews.
• Tune pricing and deal structures to balance sales volume, velocity, and front-end gross.
• Expand market share through disciplined execution and awareness of competitors.
• Support consistent front-end gross by shaping pricing approaches and deal structures.
• Proactively adjust the strategy in response to market conditions, competitor actions, and performance trends, using analyst data.
• Collaborate with Marketing to align campaigns, target models, and messaging with sales priorities.
• Work with F&I leadership to sustain deal flow and profitability.
• Coordinate with the New Car Director to ensure dealership actions align with group strategy.
• Maintain consistency across digital retail, advertising, and showroom execution.
• Leverage analyst-provided inventory data to shape sales strategy and retail priorities.
• Support inventory health by guiding the sales team to focus on target models and aging units.
• Impact allocation and inventory outcomes through execution, not administrative tasks.
• Act as the main messenger of the new-car strategy to Sales Managers and Consultants.
• Set clear expectations, priorities, and performance standards.
• Collaborate with Sales Managers to reinforce execution, accountability, and coaching.
• Provide active support on the sales floor to translate strategies into results.
• Perform additional duties and projects as assigned.
• Uphold core values including doing the right thing, leading by example, displaying positive energy, and staying open-minded.

Requirements

• Minimum three years in automotive environments; 3–5 years preferred in roles such as Inventory Analyst, Sales Manager, GSM, or related positions.
• Proven track record of meeting or exceeding sales targets.
• Strong preference for experience with pricing strategy, inventory operations, or OEM communications.
• Bachelor’s degree in Business, Analytics, or a related field preferred but not required.
• Valid driver’s license with an acceptable driving record.
• Demonstrated leadership capabilities and effective communication skills.

Benefits

• Medical, dental, and vision coverage with HSA or FSA options, including Blue Cross Blue Shield.
• Paid time off for personal, family, or leisure time.
• Opportunities for career growth and advancement with mentorship and defined development paths.
• Fertility and adoption assistance up to $10,000.
• Comprehensive health benefits with access to wellness programs and BCBS coverage.
• Company-paid life insurance and a 401(k) plan with employer matching.
• Semiannual apparel allowance for branded Walser clothing.
• Employee discounts on products and services.
• Access to Employee Resource Groups including Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
• Volunteer opportunities through the Walser Foundation to support local causes.
• Employee Assistance Program for personal and professional support.
• Referral program with bonuses for successful hires.