Sales Manager – Education Products

Seternity Solutions is seeking an experienced Sales Manager for Education Products to lead a high-performing education sales team from our Lafayette, Indiana campus. The role focuses on driving revenue growth, expanding our footprint in K-12 and higher education markets, and guiding product development through close collaboration with customers and cross-functional partners. You will shape go-to-market strategies and coach a team to deliver measurable results in a dynamic education landscape.

Responsibilities

• Direct and mentor a sales team to meet and exceed performance targets.
• Set sales goals, establish performance metrics, and uphold accountability standards.
• Cultivate a collaborative, customer-centric, results-driven sales culture.
• Provide ongoing coaching, mentorship, and performance feedback to team members.
• Develop and execute strategic sales plans to grow revenue across K-12 and higher education markets.
• Identify new business opportunities, customer segments, and revenue channels.
• Expand market presence through strategic account development and relationship management.
• Build and maintain strong partnerships with school administrators, educators, distributors, and other decision-makers.
• Collaborate with leadership to spot opportunities for new products and services.
• Assist in developing and executing go-to-market strategies for new offerings.
• Provide market insights and customer feedback to support product development and continuous improvement.
• Monitor sales performance through forecasting, reporting, and data analysis.
• Evaluate market trends, competitive activity, and customer needs to inform strategic decisions.
• Recommend process improvements that enhance sales effectiveness and operational efficiency.

Requirements

• 8–15+ years of B2B sales experience
• Experience selling into K–12 education, higher education, government, SaaS/EdTech, educational products, office products, or publishing markets (consultative)
• Experience leading teams of 10–20+ sales representatives across multiple territories
• Sales coaching and performance management
• Territory planning and forecasting
• Sales analytics and KPI reporting (Excel proficiency)
• Product launches and sales enablement
• Cross-functional collaboration with marketing and product teams
• Willing to be primarily onsite in Lafayette/West Lafayette, Indiana or relocate
• Strong background in sales management, business development, or strategic account management
• Demonstrated ability to develop and execute growth strategies with measurable results
• Excellent leadership, coaching, communication, and interpersonal skills
• Strong analytical and strategic planning abilities
• Entrepreneurial mindset with a focus on innovation and continuous improvement
• Experience within education, publishing, instructional products, or a related industry is preferred but not required

Technologies

• Excel

Benefits

• 401(k) matching
• Health insurance
• Life insurance
• Relocation assistance

Pay

$120,000.00 - $150,000.00 per year

Experience

• B2B sales: 8 years (Required)
• K–12 education, higher education, government, SaaS/EdTech: 8 years (Required)
• Educational products, office products, publishing: 8 years (Required)
• Leading teams of 10–20+ sales representatives: 8 years (Required)
• Sales coaching and performance management: 1 year (Required)
• Territory planning and forecasting: 1 year (Required)

Work Location

• On the road