Marketing and Business Development Manager

Advanced Roofing Inc is seeking a Marketing and Business Development Manager to lead integrated marketing and business development strategy across divisions and markets throughout Florida. This onsite role in Fort Lauderdale connects brand building, lead generation, CRM usage, analytics, and sales pipeline strategy to drive measurable growth and stronger customer opportunities.

In this position, you will shape go-to-market planning, build division-specific growth support, and oversee how marketing and BD activity translates into pipeline performance. You will also lead team and vendor efforts, continuously improve processes, and evaluate emerging tools including AI-powered options to increase effectiveness and productivity.

Key Responsibilities

• Develop and execute integrated marketing and business development strategies aligned with company growth objectives.
• Create go-to-market strategies for new markets, services, customer segments, and business opportunities.
• Build division-specific growth plans with operational and business leaders.
• Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
• Lead initiatives to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
• Establish KPIs and reporting that connect marketing and BD efforts to measurable business results.
• Manage budgets and evaluate ROI to determine where resources should be increased, reduced, or redirected.
• Lead and support business development initiatives across multiple markets and divisions.
• Partner with business development, sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.
• Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.
• Evaluate lead sources, conversion rates, pipeline activity, and market opportunities to guide where the organization focuses its efforts.
• Support relationship-building with customers, prospects, industry associations, strategic partners, and key market influencers.
• Develop strategies involving trade associations, networking opportunities, conferences, trade shows, and customer events.
• Drive accountability for BD activities, pipeline development, and measurable outcomes.
• Drive effective utilization of CRM systems to improve visibility into leads, opportunities, customer activity, and pipeline performance.
• Ensure accurate tracking of lead sources and marketing/BD activities.
• Develop reporting and dashboards for leadership insight into marketing effectiveness, BD activity, and pipeline performance.
• Analyze campaign results, customer acquisition performance, conversion performance, and ROI to find gaps and improve strategies.
• Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.
• Lead marketing automation and digital customer acquisition initiatives.
• Direct content, case studies, sales collateral, presentations, and other materials supporting marketing and business development.
• Strengthen brand visibility through PR, digital channels, industry involvement, events, customer success stories, and thought leadership.
• Maintain consistent branding and messaging across divisions and markets.
• Lead, develop, and create accountability across marketing and business development resources.
• Manage external marketing agencies, freelancers, web developers, and other strategic vendors.
• Establish scalable processes and expectations across multiple divisions and locations.
• Coordinate alignment across Marketing, Business Development, Sales, and Operations to support shared growth objectives.
• Coach team members on performance expectations, measurable goals, and continuous improvement.
• Identify and implement AI-powered tools and emerging technologies to improve marketing and BD effectiveness, automate processes, improve data quality, strengthen reporting, and increase productivity.
• Continuously monitor market trends, competitor activity, customer behavior, and emerging channels.
• Build repeatable systems and processes designed to scale as Advanced Roofing grows.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
• 3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
• Experience working within commercial construction or a related B2B industry.
• Proven ability to develop strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
• Experience partnering directly with Sales, Business Development, and operational teams.
• Experience with CRM and pipeline management.
• Experience managing marketing budgets and measuring ROI.
• Experience managing agencies, vendors, and external marketing partners.
• Experience with trade shows, industry associations, networking events, and market-development activities.
• Minimum 18 years of age.
• Valid driver’s license and insurable driving record.
• Successful Pre-Employment Drug test.
• Successful Background Check.
• Digital marketing, SEO, and paid advertising expertise.
• Marketing automation and CRM experience.
• Strong copywriting and communication skills.
• Exceptional project management and organizational abilities.
• Data-driven decision-making and analytical mindset.
• Experience integrating AI tools into marketing campaigns.
• Ability to manage multiple projects and stakeholders simultaneously.
• Collaborative leadership style with a focus on accountability and results.

Technologies

• CRM systems
• Marketing automation

Benefits

• Zero cost, all upside: the company funds everything.
• Real wealth-building: potential to grow hundreds of thousands in retirement equity.
• Same great pay & benefits plus an ownership stake in the future.
• Financial stability: 40+ years strong and now employee-owned, ensuring independence and long-term success.
• Leadership you trust: experienced management team and previous owners remain actively involved through the Board.
• A voice that matters: every decision impacts what you own.
• Room for growth within your department and location.
• Comprehensive benefits: health, dental, vision, 401(k) with matching, paid time off, and more.
• Refer a friend and earn up to $2,000.
• Pet-friendly environment.

Working Conditions

• Full-time onsite position in Fort Lauderdale, FL.
• Travel required approximately 50% for branch office visits, trade shows, and statewide events.
• Must possess a valid driver’s license and acceptable driving record.
• Ability to work safely and adhere to regulatory requirements including OSHA, State, and Federal regulations.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Employees will be subject to random drug and alcohol testing upon reasonable suspicion or as required by regulation.
• The company is a pet-friendly environment.

Compensation: USD 95,000 - 130,000 per year.

Additional Notes: The job description is not intended to cover every activity or duty. Advanced Roofing Inc is an equal opportunity employer of protected veterans and individuals with disabilities, and all applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.