Regional Sales Manager

REIC Rentals is seeking a Regional Sales Manager to lead regional revenue efforts and support Outside and Inside Sales teams across the assigned territory.

Responsibilities

• Lead, coach, and develop a high-performing sales team
• Support sales representatives through customer visits, joint sales calls, and account development
• Build and strengthen long-term relationships with new and existing customers
• Develop markets, identify growth opportunities, and monitor industry trends and competitive activity
• Manage and develop key regional customer accounts
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives
• Run sales meetings and provide ongoing coaching and performance feedback
• Promote consistent use of CRM systems (Salesforce) and sales processes
• Partner with customers to understand current and future equipment rental needs
• Lead customer negotiations and assist with major account opportunities
• Collaborate with branch teams to improve customer service, equipment utilization, and business performance
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution
• Work with leadership to develop and execute regional strategic sales plans

Requirements

• 5+ years of successful sales, business development, sales management, or operational leadership experience
• Proven ability to lead, motivate, and develop successful teams
• Strong customer relationship management and negotiation skills
• Excellent communication, leadership, and problem-solving abilities
• Experience in equipment rental, construction, industrial, or transportation preferred
• Strong organizational skills with the ability to manage multiple priorities
• Proficiency in Microsoft Office and Salesforce
• Strategic mindset focused on growth and customer success
• Bachelor’s degree or equivalent combination of education and industry experience
• Ability to travel up to 60% across SLC, Eastern Idaho, Western Wyoming, and HQ in Denver
• Veterans encouraged to apply

Technologies

• Salesforce
• Microsoft Office

Benefits

• Competitive salary plus bonus opportunities
• Company vehicle, mobile phone, laptop, and credit card
• Health, dental, and vision coverage for you and your family
• 401(k) with company match after 90 days
• 3 weeks PTO + 9 paid holidays
• Ongoing professional development and leadership training opportunities for advancement
• Supportive, family-style culture where ideas and leadership matter

Location: Salt Lake City, UT (onsite)

Territory/Travel: Up to 60% across SLC, Eastern Idaho, Western Wyoming, and HQ in Denver

Minimum Experience: 5 years