Sales Director

Peaceful Pines Senior Living seeks a Sales Director in Rapid City, SD, onsite, to drive occupancy and foster meaningful connections with residents and families. The role centers on relationship-building, community outreach, and partnerships that support resident-centered experiences and census growth. You will join a collaborative, service-oriented culture that prioritizes resident satisfaction and works with Home Office and local leadership to shape marketing and outreach efforts.

Responsibilities

• Serve as the primary contact for prospective residents and families through the sales and move-in journey.
• Build trusting relationships through active listening, empathy, timely responsiveness, and personalized communication.
• Understand each prospect's story, preferences, interests, and care needs to tailor the approach.
• Guide families through the decision process with professionalism, compassion, and transparency.
• Ensure prospects receive a welcoming, positive introduction to the community.
• Lead tours that highlight lifestyle, relationships, engagement, and whole-person living.
• Conduct home visits and personalized outreach when appropriate.
• Follow up consistently to support informed and confident decisions.
• Support resident and family satisfaction initiatives that contribute to retention and occupancy goals.
• Meet and exceed occupancy targets, sales goals, and census objectives.
• Maintain an organized, proactive sales pipeline with ongoing follow-up and relationship management.
• Allocate the majority of time to revenue-generating activities including follow-up calls, community visits and tours, home visits, professional outreach, events, and relationship-building.
• Develop creative, individualized follow-up strategies aligned with prospect needs.
• Apply consultative sales techniques that emphasize understanding needs rather than simply filling spaces.
• Maintain urgency while respecting each family’s decision-making timeline.
• Build and maintain relationships with healthcare providers, hospitals, social workers, discharge planners, physicians, faith communities, and other referral sources.
• Serve as an ambassador for Peaceful Pines in the local community and at events and partnerships.
• Represent Peaceful Pines at community events, health fairs, expos, educational programs, and networking opportunities.
• Collaborate with Home Office and community leadership to develop and execute marketing and outreach strategies.
• Support the implementation of approved sales and marketing plans.
• Plan, promote, and participate in events that showcase the community and its culture.
• Promote the community’s mission, values, lifestyle, and services in all interactions.
• Share resident success stories and community experiences in a way that aligns with brand standards.
• Coordinate with nursing leadership on assessments, physician orders, and move-in planning.
• Assist prospective residents and families with admission documentation and paperwork.
• Ensure all required information is entered into CRM and EHR databases and maintain move-in readiness across departments.
• Promote a sales-minded culture focused on service, hospitality, and resident experience.
• Provide sales-related coaching and training for community team members, including inquiry management, telephone skills, tours, customer service, and referral relationship building.
• Encourage all team members to recognize their role in supporting occupancy and resident satisfaction.
• Contribute to a positive, collaborative work environment built on accountability and shared success.
• Utilize CRM and sales tracking systems to document inquiries, tours, referrals, outreach activities, and follow-up actions.
• Maintain accurate and timely sales records and reporting; monitor metrics and pipeline activity to identify opportunities for improvement.
• Leverage tools and systems provided by the Home Office to maximize effectiveness and inform decision-making.
• Analyze referral patterns, conversion rates, and occupancy trends to support strategic planning.
• Maintain accountability for established sales goals and performance expectations.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field preferred.
• Previous experience in senior living, healthcare, hospitality, or consultative sales preferred.
• Proven ability to build relationships and influence decision-making.
• Experience with CRM software and sales tracking systems preferred.
• Strong presentation, networking, and public speaking skills.
• Ability to maintain confidentiality of resident, family, and organizational information.
• Flexible hours including occasional evenings, weekends, and community events.
• Local travel for outreach, networking, and marketing activities.
• Ability to manage multiple priorities and adapt to changing circumstances.
• Commitment to supporting the mission, values, and culture of Peaceful Pines Senior Living.

Technologies

• CRM software
• EHR databases