Sales Manager

Benefits and culture

Onsite in Redmond, WA, this leadership role offers a competitive annual compensation range of USD 80,000 to 110,000. You will join a team with a culture that prioritizes results, customer focus, and the development of every individual. Benefit highlights include a 401(k) plan, health, dental, and vision insurance, paid time off, and an employee discount. The position provides opportunities to travel for customer visits and industry events while shaping the annual sales strategy and driving growt h across the organization.

Responsibilities

• Hire and develop a high performing sales team, including recruiting, training, coaching, and holding team members accountable to department objectives
• Coster a team culture built on results, customer focus, and genuine investment in each person’s development
• Lead regular sales meetings and define weekly priorities and objectives
• Provide ongoing performance feedback, mentorship, and professional development opportunities
• Support the sales staff with customer negotiations, conflict resolution, and strategic account management
• Collaborate with the Managing Director and Executive Committee to shape and execute annual sales plans aligned to growth and profitability goals
• Set sales objectives, forecasts, and performance metrics for the team
• Monitor performance and take proactive steps to achieve revenue and margin targets
• Expand sales with existing customers while identifying and pursuing new business opportunities
• Analyze market trends, customer needs, competitor activity, and industry developments to identify growth opportunities
• Represent the Sales department in company-wide strategic planning and promote cross-department collaboration
• Own and strengthen strategic relationships with key garden centers, landscapers, and non-traditional accounts; negotiate, grow, and protect long-term partnerships
• Conduct regular customer visits and sales reviews to identify growth opportunities and address service gaps early
• Collaborate with customers to build preseason programs, promotions, and purchasing plans aligned with their buying cycles
• Set a standard for responsive, proactive customer service across the sales team and ensure timely follow-up on inquiries and opportunities
• Develop and manage preseason order programs and conduct sales performance reviews
• Establish weekly promotions, specials, and sales initiatives to support inventory movement and revenue goals
• Coordinate with Growers, Production, Inventory, and Operations to align sales commitments with product availability
• Participate in trade shows, industry events, customer meetings, and promotional activities
• Support the development and execution of marketing campaigns and customer outreach
• Prepare regular sales reports, forecasts, and market analyses
• Monitor key performance indicators and recommend improvements to sales processes and customer engagement strategies

Requirements

• 5 to 7 years of progressive sales experience, including at least 3 years in a sales leadership or management role
• Proven track record leading a high-performing sales team of five or more
• Experience managing a substantial sales portfolio with annual revenue at or above $10M
• Strong working knowledge of plant material and the ability to discuss product characteristics, seasonality, and availability with professionals
• Analytical, negotiation, and customer service skills with the ability to build lasting professional relationships
• Excellent written, verbal, and presentation communication; bilingual English/Spanish is a plus
• Experience with CRM, ERP, and sales reporting systems preferred; strong Excel skills for analysis and reporting
• Bachelor’s degree in Business, Horticulture, Agribusiness, or a related field preferred; equivalent experience considered
• Background in wholesale or B2B horticulture sales is advantageous; familiarity with nursery industry buying cycles and product knowledge will help ramp quickly; candidates with strong sales leadership from other industries are encouraged to apply
• Experience developing preseason order programs, promotional strategies, and volume pricing structures is a plus

Technologies

• CRM
• ERP
• Excel