Business Development Representative - SMB

AppFolio is hiring an entry-level Business Development Representative (BDR) to support pipeline development and increase brand awareness through outbound prospecting and ongoing data hygiene.

Responsibilities

• Make 50 outbound calls per day to qualify leads, build relationships with property managers, and create new opportunities from cold accounts
• Partner with Account Executives to qualify prospects and learn additional sales tactics used to win deals
• Maintain Salesforce and Gong by updating notes and adding prospect intel from conversations
• Deliver weekly reporting with both qualitative and quantitative results
• Build knowledge across the industry and competitive posture of AppFolio

Requirements

• 1+ year of work experience in a sales role
• Positive, can-do attitude
• Exceptional drive and passion for results
• Willingness to learn new skills and build a career in sales

Tools & Technologies

• Salesforce
• Gong
• LinkedIn
• Vidyard

First 30 Days

• Confidently make prospect calls using AppFolio’s sales methodology and tactics
• Develop understanding of AppFolio’s value and competitive advantages
• Pitch AppFolio value propositions to prospects
• Use sales enablement tools and processes to support performance against key metrics in Salesforce and Gong
• Build relationships with team members and key players across BDR, Sales, and Marketing

First 60 Days

• Identify target accounts with Account Executives and lead strategic conversations
• Test different prospecting methods including calls, emails, LinkedIn, and Vidyard
• Execute marketing campaigns that support increased brand awareness

First 90 Days

• Increase autonomy and ownership of strategy
• Lead team huddles and internal discussions
• Consistently meet performance objectives and metrics including daily activities, weekly targets, and monthly quota
• Partner with leadership to review performance and develop career goals

Location

• San Diego, CA (hybrid)
• Ideal candidate is local to San Diego; role reports to an office hub at least 3 times a week

Compensation & Benefits

• Compensation expectation: $76,514.26 OTE
• Actual compensation determined by factors including skills, education, experience, and internal equity
• Total Rewards includes additional benefits; regular full-time employees are eligible for benefits (see here)