General Sales Manager

WXOW News 19 offers a competitive benefits package, a growth-focused culture, and clear opportunities for career development. This onsite General Sales Manager role in La Crosse, Wisconsin leads the La Crosse and Eau Claire market's sales team and drives local, regional, and digital revenue growth. The position emphasizes coaching, collaboration, and delivering measurable results within a community-oriented newsroom and sports environment.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Prescription drug insurance
• Vision insurance

Responsibilities

• Lead and develop a high-performing sales team through coaching, mentorship, and accountability
• Grow revenue by designing and selling innovative opportunities across news and sports platforms
• Identify and cultivate new revenue streams across Local, Regional, and Digital channels
• Forecast, manage, and consistently exceed revenue targets
• Foster a positive, motivated, and results-driven team culture

Requirements

• Proven experience in broadcast sales management
• A passion for coaching and developing team members to reach their full potential
• Demonstrated success in exceeding revenue goals and driving business growth
• Strong expertise in Local, Regional, and Digital sales strategies
• Excellent leadership, communication, and organizational skills
• Ability to analyze data, forecast revenue, and make strategic decisions

Work location

In person in La Crosse, Wisconsin (onsite)

Disclaimer

• Employment offers are contingent upon successful completion of a background check and driver’s license screening
• WXOW is an EOE-M/F/D/V employer