Sales Director

Based in Brisbane, CA and working onsite, the Sales Director will lead Bright Event Rentals LLC's market sales function, steering revenue growth and building a high-performing team while aligning with operations and leadership to consistently deliver exceptional client experiences across events. This role focuses on strategic leadership, cross-functional collaboration, and a hands-on approach to managing complex client accounts.

Responsibilities

• Directly manage Event Directors and Business Development Managers; provide direction, coaching, and accountability to support individual and team performance.
• Oversee the Office Team Lead and Event Consultant team as an indirect reporting line, ensuring strong day-to-day sales support and client coordination.
• Set clear performance expectations, conduct regular one-on-ones and team meetings, and deliver timely, constructive feedback.
• Identify development opportunities and build a bench of talent across the sales organization.
• Foster a collaborative team culture where sales, operations, and support functions work as a unified team.
• Own the market’s revenue targets and lead the team to meet and exceed sales goals across all segments.
• Oversee the Business Development Manager’s pipeline, supporting new channel development, strategic partnerships, and pursuit of non-traditional opportunities.
• Partner with Event Directors to grow and retain key accounts, ensuring large-scale and complex events are managed with precision and care.
• Identify market trends, competitive dynamics, and emerging opportunities to keep Bright ahead of the curve.
• Approve pricing strategies, contract terms, and client proposals that balance revenue growth with long-term relationship value.
• Partner with operations and logistics leaders to ensure sales commitments are executable and client expectations are met consistently.
• Oversee the accuracy and discipline of event details entered into the rental management system by the sales team.
• Resolve escalated client issues promptly and with a solutions-first mindset.
• Champion a high standard of client experience from first inquiry through post-event follow-up.
• Represent Bright externally through industry events, client entertainment, and community visibility.
• Provide regular sales reporting and forecasting to regional and company leadership.
• Participate in annual budgeting and target-setting processes.
• Use CRM and rental management data to identify trends, track performance, and inform strategy.
• Collaborate with HR and leadership on hiring, onboarding, and performance management across the sales team.

Requirements

• 7+ years of sales experience, with at least 3 years in a sales leadership role managing a team.
• Experience in event rentals, hospitality, luxury services, or a related events-adjacent industry.
• Demonstrated success driving revenue growth and building high-performing sales teams.
• Strong commercial instincts with the ability to balance new business development and account retention.
• Excellent communication, negotiation, and relationship-building skills across clients, internal teams, and senior leadership.
• Experience managing across functions - working with operations, logistics, or service delivery teams to ensure execution matches the sale.
• Organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Proficiency in CRM platforms and rental management or similar software systems.
• Availability and flexibility to support events, including evenings and weekends as needed.

Technologies

• CRM platforms
• Rental management software

Benefits

• Competitive pay + monthly bonus opportunity total compensation range $150,000 to $200,000
• Paid time off and company holidays
• Medical, Dental, and Vision Insurance
• Company-Paid Basic Life and AD&D Insurance
• Short-Term and Long-Term Disability
• Telehealth and Wellness programs
• Flexible Spending Accounts (FSAs)
• Employee Assistance Program
• 401(k) with employer matching

What makes us special

• Competitive pay + monthly bonus opportunity total compensation range $150,000 to $200,000
• Paid time off and company holidays
• Comprehensive benefits package including Medical, Dental, and Vision Insurance; Company-Paid Basic Life and AD&D Insurance; Short-Term and Long-Term Disability; Telehealth and Wellness programs; Flexible Spending Accounts (FSAs); Employee Assistance Program; 401(k) with employer matching
• A team that has your back: We collaborate across sales, warehouse, logistics, and operations to ensure every event is successful and challenges are met with support.
• Work that creates real moments: Each event represents significance—a wedding, celebration, milestone, or major gathering—and our work helps craft experiences people remember.
• Pride in craft and reliability: We value consistent delivery, attention to detail, product quality, and the overall client experience.
• Opportunities to grow: As we expand, we invest in development, training, and career growth across roles, departments, and locations.
• Innovation and creativity: Fresh ideas are encouraged and teams are empowered to find new ways to deliver exceptional events.
• Fun with impact: A hardworking, supportive environment that contributes meaningfully to something larger.