Sales Director - Contractor Growth & Market Development (Roofing - Construction)

Responsibilities

• Grow contractor revenue, expand active accounts, drive repeat purchases, lift average order value, improve quote conversion, and increase gross margin.
• Design contractor account programs, loyalty initiatives, national account strategies, and strategic partnerships.
• Identify and prioritize new geographic markets, customer segments, product categories, and adjacent revenue opportunities.
• Create go-to-market plans for entering new markets, product launches, private-label products, and complete roofing-system packages.
• Collaborate with Digital Operations, Operations, and Finance to remove friction from the online buying experience.
• Assess how contractors currently buy roofing systems and determine what RoofingDirect must build to streamline online purchasing.
• Develop scalable sales processes, including lead routing, quoting, follow-up, CRM standards, contractor onboarding, account development, and sales playbooks.
• Recruit, coach, and develop inside sales and growth teams; establish clear expectations, scorecards, and accountability rhythms.
• Provide market intelligence on contractor needs, pricing, competition, product gaps, delivery requirements, and emerging industry trends.
• Represent RoofingDirect at strategic customer meetings, industry events, tradeshows, supplier meetings, and partnership discussions.
• Evaluate future opportunities such as roof takeoffs, financing, installation referrals or partnerships, contractor tools, and technology-enabled services.
• Build an operating model that can scale from a small team to a national contractor-growth and market-development organization.

Requirements

• 10+ years of progressive experience in roofing, exterior building products, building-material distribution, manufacturing, or contractor sales.
• Track record of developing markets, launching products or programs, growing contractor accounts, and building teams or business units.
• Deep understanding of how roofing contractors and building-product customers evaluate, purchase, receive, and use products.
• Strong commercial and financial acumen, including gross margin, pricing, conversion rates, forecasting, customer acquisition, and lifetime value.
• Experience creating sales processes, using CRM and ERP systems, and translating data into decisions and actions.
• Ability to lead through ambiguity, create structure, and move from strategy to execution without relying on a large existing organization.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Willingness to travel for customer development, supplier meetings, market launches, tradeshows, and industry events.
• Bachelor's degree required.

Technologies

• NetSuite
• NetSuite CRM

Benefits

• great benefits package
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance
• Tuition reimbursement
• Vision insurance

Role Priority

Build the commercial engine that positions RoofingDirect as the easiest and most trusted place to purchase complete roofing systems and specialty exterior building products nationwide.

Primary Areas of Ownership

• Contractor Growth — forge relationships, grow share of wallet, improve retention, and develop scalable contractor programs.
• Market Development — launch new markets, channels, customer segments, and strategic growth initiatives.
• Product Commercialization — identify gaps, support sourcing and pricing, package complete systems, and drive new product launches.
• Digital Sales Strategy — refine the quote-to-order journey, contractor portal experience, online tools, automation, and data-driven selling.
• Team & Process Development — build the people, systems, SOPs, scorecards, and culture needed for sustained growth.

Leadership Profile

An entrepreneurial builder who gets excited by creating something new. This leader blends strategic thinking with urgency and accountability, is curious, competitive, analytical, and process-oriented, and is comfortable challenging industry norms while honoring contractor realities. They are humble enough to learn, decisive enough to act, and capable of developing others, with a trajectory from leading a small team to directing major revenue channels.

What This Role Is Not

• Not a traditional branch-sales role focused on territory protection or casual relationship selling without scalable systems.
• Not primarily a customer-service leadership position aligned with Operations.
• Not limited to managing current sales activity; the role requires creating new markets, products, processes, and teams.

Experience

• Building products/materials: 5 years (Preferred)
• Construction contractor sales: 5 years (Preferred)
• Supervisory and coaching experience: 5 years (Preferred)
• Market development: 3 years (Preferred)
• Product launch planning: 3 years (Preferred)
• NetSuite CRM: 1 year (Preferred)
• E-commerce: 2 years (Preferred)
• Roofing: 5 years (Preferred)

Willingness to Travel

25% (Preferred)

Work Location

In person

Company Statement

RoofingDirect.com LLC operates as a digital-first national distributor of roofing, waterproofing, ventilation, siding, safety, and specialty exterior building products. The company aims to make it easier and more transparent for contractors and serious DIY customers to purchase professional-grade products and complete roofing systems nationwide. The mission is to disrupt the building materials supply chain by enabling direct distribution to contractors and DIYers, supported by a broad online catalog, fast onsite delivery, and in-house support specialists, with over 20,000 products available.

Application Process

Before applying, please be prepared to answer approximately 10 quick questions; the process may take about five extra minutes. The process is described as an interview.

Application Questions

• What compensation range do you expect? The role offers a base salary with a 30% annual target and a 50% stretch goal if goals are exceeded; flexibility is noted, and candidate expectations are requested.
• What sales-related accomplishment are you most proud of?
• Is there anything else you want us to know?