Sales Manager

Bo Lacey Construction is seeking a hands-on Sales Manager to lead its growing residential sales organization in Ashland, OH.

Responsibilities

• Lead and grow a residential sales organization focused on performance and close rates
• Develop salespeople by setting clear accountability, coaching in real time, and strengthening close rate execution
• Own overall sales performance by understanding the numbers, communicating them clearly, and taking action when targets are missed
• Conduct frequent ride-alongs and observe full in-home sales presentations
• Coach immediately after appointments, focusing on what to change and how to improve outcomes
• Ride with both new and experienced salespeople to model great execution in the field
• Sit across the kitchen table and close jobs personally when necessary
• Lead approximately 16–20 residential sales professionals, with ongoing hiring planned as the team grows
• Build a winning sales culture through consistent coaching, recognition for strong performance, and fast follow-up on performance issues
• Run and enforce a structured 10-step in-home sales process built around a one-day-close philosophy
• Ensure training shows up in the home and that the team follows the company’s sales process
• Support the operating rhythm that keeps the sales organization focused and accountable:
  • Daily sales huddles
  • Weekly coaching
  • Individual performance reviews
  • Sales scorecards
  • Pipeline reviews
  • Forecasting
  • Ride-along planning
• Drive new-hire development and certification:
  • New-hire development
  • Sales certification
  • CRM discipline
  • Sales coaching during ramp-up
• Use performance improvement plans when necessary
• Work alongside recruiting and training teams to interview candidates:
  • Help identify the right people
  • Participate in hiring decisions
  • Onboard new salespeople and shorten ramp-up time
  • Evaluate new-hire progress
  • Develop future leaders and retain top performers
  • Continually raise the overall talent level
• Support difficult opportunities as appropriate, including:
  • Building value
  • Overcoming objections
  • Asking for the business

Requirements

• Proven experience leading a sales team
• Strong experience coaching and developing salespeople
• B2C experience (required)
• High-ticket residential or in-home sales experience strongly preferred
• Home improvement sales experience preferred
• One-call-close experience strongly preferred
• A track record of improving close rates and sales performance
• Strong understanding of sales KPIs and forecasting
• Experience recruiting and onboarding salespeople
• Comfort using CRM and performance-management systems
• Strong communication skills and leadership presence
• Willingness to work evenings and weekends as part of the rotating sales schedule
• Willingness to spend significant time in the field
• Ability to personally demonstrate and close an in-home sale
• High-motor leader

Technologies

• CRM
• performance-management systems

Benefits

• Company vehicle
• Company card
• 401(k)
• Paid time off
• Relocation assistance

Schedule

• Residential in-home sales happen when homeowners are available
• Most important appointments often occur during evenings and weekends
• Rotating A/B schedule for the sales organization; Sales Manager works within a similar rhythm
• Evening availability during prime appointment times
• Regular Saturday availability
• Occasional Sunday availability based on the rotating team schedule
• Two consecutive days off each week
• Schedule may include:
  • Sunday/Monday off one week
  • Saturday/Sunday off another week
• Flexibility to structure the day around field coaching and ride-alongs

Location: Ashland, OH (onsite) | Compensation: USD 100,000 per year | Minimum experience: 5 years