Skilled Nursing Facility (SNF) Marketer

The Hire Mark is seeking a marketing professional to shape and execute growth strategies for a Skilled Nursing Facility in Pasadena, with on-site responsibilities that connect healthcare marketing to admissions outcomes. This role centers on strengthening occupancy by leveraging a proven Glendale, CA referral network that includes hospitals and physicians, and requires hands-on collaboration with clinical and admissions teams to drive sustained enrollment.

Responsibilities

• Develop and execute marketing plans aimed at increasing SNF occupancy and admissions
• Leverage existing Glendale referral-source connections to nurture relationships with hospitals, physicians, and other healthcare professionals
• Perform market research to identify trends, opportunities, and challenges within the SNF sector
• Create targeted marketing campaigns to reach prospective residents and their families
• Collaborate with the admissions team to optimize lead generation and conversion
• Develop and maintain marketing materials, including brochures, website content, and social media
• Analyze marketing metrics and outcomes to inform future strategies
• Stay informed on industry developments and best practices in SNF marketing

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 2 years of marketing experience, with healthcare exposure preferred
• Established connections with Glendale, CA referral sources, including hospitals and physicians
• Strong understanding of the SNF industry and its regulatory environment
• Excellent communication and interpersonal skills
• Experience with market research, data analysis, and reporting
• Ability to work independently and as part of a team
• Strong organizational and time management capabilities

Benefits

• Competitive salary and benefits package
• Opportunity to contribute within a dynamic and growing healthcare organization
• Collaborative and supportive work environment
• Professional development opportunities

Preferred Qualifications

• Experience with digital marketing, including social media and email campaigns
• Knowledge of healthcare marketing regulations and compliance
• Certification in marketing or a related field (for example, Certified Healthcare Marketing Executive)
• Experience collaborating with healthcare professionals and referral sources

Compensation

• Base salary: $100,000 - $150,000 per year, based on experience
• Monthly bonuses: Eligible for monthly bonuses based on performance and admissions targets