Catering Sales Manager
Job Description
Buoy Bowls is building a dedicated catering and corporate sales program, and the Catering Sales Manager will play a key role in making it grow. This is an in-person position in Apex, NC, focused on developing new B2B catering relationships and turning them into repeat, profitable business across the Raleigh, Durham, Chapel Hill region. You will coordinate closely with operations to deliver a consistent, responsive customer experience that reflects legendary customer service.
Compensation: $45,000.00 - $55,000.00 per year, plus performance-based incentives tied to new business development, profitable catering sales, and recurring account growth. Total compensation will reflect experience and the scope of the role.
What you’ll do
- Build and execute a sales strategy to grow catering revenue across Raleigh, Durham, Chapel Hill, and surrounding markets.
- Identify, contact, and secure new customers through cold outreach, networking, referrals, in-person visits, email, phone calls, and LinkedIn.
- Develop relationships with corporate offices, HR and employee experience teams, hospitals, universities, apartment communities, gyms, event planners, and other potential accounts.
- Sell catering packages for employee appreciation events, corporate meetings, wellness programs, private parties, weddings, sporting events, and community activations.
- Generate recurring business via weekly, monthly, quarterly, and annual customer programs.
- Develop strategic partnerships that create ongoing revenue opportunities.
- Own the sales process end to end, from initial outreach through booking, fulfillment coordination, follow-up, and repeat sales.
- Maintain strong relationships with existing customers and proactively find ways to grow account value.
- Manage the sales pipeline and sales tracking using the company’s CRM, including customer database, proposals, contracts, bookings, and follow-up activities.
- Coordinate with operations to confirm availability, staffing, equipment, delivery logistics, event requirements, and service standards.
- Prepare quotes and proposals within approved pricing and profitability guidelines.
- Track key performance indicators including leads, conversion rates, average order value, repeat business, sales revenue, and gross profit.
- Provide weekly sales reports and forecasts to company leadership.
- Gather customer feedback and recommend improvements to catering packages, pricing, and service offerings.
- Represent Buoy Bowls professionally at networking events, business meetings, trade shows, and community events.
- Identify opportunities for branded activations, sponsorships, recurring wellness programs, and strategic collaborations.
- Help establish Buoy Bowls as a preferred catering partner for businesses and organizations throughout the region.
What you bring
- Demonstrated success in B2B sales, outside sales, business development, catering sales, hospitality sales, or a similar role.
- Proven ability to prospect, close, and build a repeat customer base.
- Strong communication, presentation, negotiation, and relationship-building skills.
- A self-starter mindset with the ability to build a pipeline without constant direction.
- Highly organized with strong follow-through, able to manage multiple accounts and deadlines.
- Comfortable with cold calling, email outreach, in-person prospecting, networking, and asking for the sale.
- Experience using a CRM, maintaining sales reports, and managing a sales pipeline.
- Results-oriented mindset with an understanding that revenue must be profitable.
- Positive, energetic personality that fits the Buoy Bowls brand and active lifestyle.
- Valid driver’s license and reliable transportation for local sales meetings and events.
How success will be measured
- New catering revenue generated
- Profitable sales and contribution margin
- Number of new accounts acquired
- Number of recurring customers established
- Repeat booking rate and growth of existing accounts
- Average order value and sales pipeline conversion
- Accuracy of forecasts and consistency of CRM reporting
- Customer satisfaction and successful coordination with operations
Tools and technologies
- CRM
How to apply
Submit your resume and a brief introduction outlining your sales experience, how you’ve developed new business in previous roles, and why you’re interested in building the catering sales program at Buoy Bowls.
Buoy Bowls is especially interested in candidates who can demonstrate how they turned cold prospects into long-term, profitable customers.