Onsite in Ashland, VA, the Regional Sales Manager will drive United States regional growth by shaping sales strategy, leading sales teams and distributor partners, and expanding territories and national accounts.

Responsibilities

Create and execute regional sales plans to meet or exceed volume and revenue targets.
Lead and support distributor channels to maximize regional coverage and performance.
Manage sales territory allocations and resource planning to align with market potential.
Build and maintain strong relationships with national accounts and key customers to foster loyalty and repeat business.
Track sales performance metrics and produce regular reports to inform strategy and progress toward goals.
Partner with marketing and product teams to tailor regional sales initiatives and promotional programs.
Hire, train, and mentor district sales teams to improve field effectiveness.
Monitor market trends and competitor activity to proactively adjust sales strategies.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 5 years of experience in regional or territory sales management.
Proven track record of managing distributor sales and achieving sales volume targets.
Strong knowledge of national sales processes and managing key accounts.
Excellent communication, negotiation, and leadership skills.

Technologies

CRM software
Sales analytics tools

About the role

The Regional Sales Manager is responsible for driving sales growth and expanding market presence within a defined geographic region across the United States. The role involves developing and executing comprehensive sales strategies aligned with company objectives to maximize revenue and market share. The manager will lead and support a team of sales representatives and distributor partners to meet sales targets and strengthen customer relationships.

Preferred Qualifications

Experience managing sales teams across multiple districts or states.
Familiarity with CRM software and sales analytics tools.
MBA or other relevant advanced sales certifications.
Experience in the company’s industry or related field.
Demonstrated ability to develop and execute nationwide sales plans.

Skills

Key capabilities include regional, distributor, and territory sales management to maintain optimal market coverage. The ability to develop and implement sales plans directly affects the achievement of sales volume and revenue goals. Successful management of national accounts requires strong negotiation and relationship-building skills, along with daily leadership and clear communication to guide district sales teams.

Regional Sales Manager