Regional Sales Manager

This onsite role based in West Palm Beach, FL, oversees Beachside Golf Cars regional sales and service operations across Florida, with a compensation range of USD 80,000 to 200,000 per year. The Regional Sales Manager drives revenue, builds high-performing teams, and travels between stores to coach managers and assist customers.

Responsibilities

• Drive regional revenue, profitability, and customer satisfaction across Beachside Golf Cars locations
• Lead, mentor, and develop Sales Managers, Service Managers, technicians, and sales representatives
• Recruit, hire, onboard, and nurture top-performing team members
• Improve sales conversions, closing rates, and gross profit margins
• Increase service department productivity, efficiency, and profitability
• Promote warranty, service plan, accessory, and upgrade sales
• Oversee inventory across all assigned stores to optimize availability and turnover
• Maintain showroom presentation and merchandising standards across locations
• Ensure excellent customer service in both sales and service departments
• Hold store leadership accountable through KPIs and formal reporting
• Achieve monthly sales targets across all locations
• Coach Sales Managers and teams on lead management, product knowledge, negotiations, and closing techniques
• Improve lead response times and CRM follow-up processes
• Review performance metrics on daily, weekly, and monthly cadences
• Increase attachment rates for accessories, warranties, financing, and service plans
• Protect gross profit while maximizing sales volume
• Assist managers with difficult customer situations and closing high-value deals
• Collaborate with Service Managers to enhance shop performance and technician productivity
• Improve repair turnaround times and maintain clear customer communication during repairs
• Grow service revenue and maintenance package penetration
• Monitor shop workflow and scheduling to optimize efficiency
• Maintain high customer satisfaction scores and ensure warranty work is properly processed
• Build a pipeline of future managers and leaders; mentor Sales and Service Managers
• Conduct regular one-on-one coaching sessions and hold managers accountable
• Foster a positive, competitive, and collaborative regional culture
• Monitor inventory across Florida locations; coordinate transfers between stores
• Ensure proper product mix at each location; monitor aging inventory and implement action plans
• Ensure carts are clean, staged, photographed, and merchandised
• Partner with executive leadership on inventory planning and purchasing recommendations
• Deliver an outstanding buying and ownership experience to every customer
• Resolve escalated customer concerns professionally; monitor online reviews and satisfaction
• Maintain showroom and service departments to Beachside Golf Cars standards
• Keep facilities clean and organized; ensure policy adherence across locations
• Identify opportunities to improve processes and profitability; support new store openings and acquisitions
• Track and report KPIs including sales volume, gross profit, close rate, lead conversion, CRM compliance, service revenue, technician productivity, warranty penetration, accessory sales, customer satisfaction, inventory aging, hiring progress, and employee performance
• Submit weekly reports, store visit summaries, and action plans to executive leadership

Requirements

• 5+ years of leadership experience in automotive, powersports, golf carts, RV, marine, or related dealership environments
• Proven track record managing both sales and service departments
• Experience in multi-location management preferred
• Strong leadership, coaching, and accountability capabilities
• Experience recruiting, hiring, and developing high-performing teams
• Solid financial understanding including gross profit, KPIs, and dealership operations
• Excellent communication and organizational skills
• Experience using CRM systems and Microsoft Office (Excel, Outlook, etc.)
• Ability to travel extensively throughout Florida

Technologies

• CRM systems
• Microsoft Excel
• Microsoft Outlook

Benefits

• Competitive base salary
• Performance-based bonus opportunities
• Health, dental, and vision insurance
• 401(k) with company match
• Paid Time Off (PTO)
• Employee discounts
• Company vehicle or vehicle allowance
• Company phone and laptop
• Opportunities for advancement

Travel Requirements

• Frequent travel throughout Florida is required
• Weekend availability is required
• Ability to work flexible hours based on business needs
• Valid driver's license with a clean driving record

Application Questions

• Are you able to travel heavily (60 percent or more) including between Florida, New York, and California, and work weekends as needed? Are you comfortable flying?
• How many stores and salespeople have you directly led simultaneously?
• Describe the largest KPI improvements you have driven in a sales organization, such as close rate, appointment show rate, gross, or attachment, with numbers when possible
• Have you managed inventory across multiple stores, including transfers, aging, and product mix? What results did you achieve?
• If you walk into a store on a Saturday at 2 pm and the showroom energy is low, what are the first three actions you take within 30 minutes?
• When a Sales Manager says that their team is working leads but buyers are scarce, what is your first, specific check?