Sales Director, Scale Retail

Braze is seeking an experienced senior SaaS sales leader to join as Sales Director, Scale Retail in San Francisco, CA on a hybrid basis. This role oversees a midmarket and scale sales team focused on retail and consumer goods, shaping go-to-market strategy, verticalization, and revenue growth. The position offers a compensation range of USD 240,000 to 360,000 per year and requires a minimum of seven years in sales.

Responsibilities

• Build, nurture, and lead a high-performing sales organization
• Define and execute an assertive regional customer acquisition and expansion plan
• Drive the retail and consumer goods vertical strategy by developing and refining sales playbooks, messaging frameworks, and industry-specific value propositions to enable rapid and precise selling
• Collaborate with Marketing, Product, and Customer Success to create a robust retail vertical go-to-market motion, including industry event participation, thought leadership, and targeted outbound programs
• Coordinate go-to-market activities across BDR, marketing, value engineering, SolCon, and executives to deliver the annual plan with a clear, unified vision
• Coach the team through the sales process, participate hands-on in deals when appropriate, and provide accurate sales forecasting
• Represent Braze as the voice of the company in prospect, customer, and industry forums, including retail conferences and trade events
• Plan and manage initiatives at both strategic and operational levels
• Contribute proactively to the global sales leadership team

Requirements

• Minimum of seven years of proven sales experience
• At least five years leading a team of five or more quota-carrying mid-market Account Executives
• Demonstrated ability to recruit, retain, develop, and motivate top talent
• Experience guiding teams through the full lifecycle of a SaaS customer: prospecting, acquisition, retention, and long-term relationship growth
• Proven success building vertical go-to-market strategies and sales playbooks, ideally in retail or consumer brand segments
• Ability to coordinate cross-functional work with Business Development, Marketing, Customer Success, Legal, and Sales Operations
• Outstanding verbal, written, and in-person presentation skills
• Strong commercial and legal negotiation capabilities
• High technical and business acumen, capable of engaging multiple customer personas across diverse industries and roles
• Up-to-date knowledge of digital and application trends, particularly in the mobile space

Benefits

• Competitive compensation with potential equity
• Retirement options and an Employee Stock Purchase Plan
• Flexible paid time off
• Comprehensive benefits including medical, dental, vision, life, and disability coverage
• Family benefits including fertility support and equal paid parental leave
• Professional development through formal career paths, learning platforms, and an annual learning stipend
• A curated in-office experience designed to foster community, collaboration, and innovation
• Community engagement opportunities, including an annual Volunteer Week and donation matching
• Employee Resource Groups supporting inclusive communities within Braze
• A collaborative, transparent culture recognized as a Great Place to Work

About Braze

Braze is a leading customer engagement platform that enables brands to Be Absolutely Engaging. The platform helps brands deliver compelling customer experiences that create value for both consumers and businesses. Built on a foundation of composable intelligence, BrazeAI enables marketers to combine and activate AI agents, models, and features across the Braze Customer Engagement Platform for smarter, faster, and more meaningful engagement across touchpoints.

Braze is an Equal Opportunity Employer

Braze is committed to creating equitable growth and opportunities for all. We strive to provide a fair and inclusive environment inside and outside the organization.

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Braze maintains a fair and transparent candidate experience. To help our recruitment teams focus on the person behind each application, we employ AI-assisted tools at select stages of the process.

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Our use of AI during the application review process may involve automated employment decision tools. For roles based in New York City, or if you reside there, you may request an alternative selection process or a reasonable accommodation in lieu of AI-assisted review. Please submit any such request to our Talent Acquisition team at [email protected] promptly after applying.