Business Development Representative

Nielson Communications Inc is seeking a Business Development Representative to grow its two-way radio and technology client base across Greater Milwaukee and Southeast Wisconsin. Based in Salem, WI with a hybrid work setup, this role focuses on consultative B2B selling, territory and account management, product demonstrations, and full-cycle pipeline ownership.

Role Overview

This position supports consultative sales for two-way radio networks, wireless infrastructure, and integrated technology systems. You will work with decision-makers across public-sector and commercial organizations to identify operational needs and deliver tailored solutions.

The territory includes Milwaukee, Racine, Kenosha, and surrounding Southeast Wisconsin counties. The role also requires frequent field presence and coordinated implementation support with internal technical and engineering teams in Salem.

Key Responsibilities

• Identify, prospect, and secure new commercial and public-sector accounts throughout the assigned territory.
• Evaluate client operational requirements and recommend two-way radio networks, wireless infrastructure, and integrated technology systems.
• Deliver hands-on demonstrations and provide technical sales presentations to decision-makers, fleet managers, IT leads, and safety directors.
• Own the full sales cycle from prospecting and quotation through contract negotiation, closing, and post-sale account management.
• Collaborate with internal technical and engineering teams in Salem to scope solutions and support smooth implementation.
• Maintain accurate opportunity tracking, contact logs, and revenue forecasts in the CRM system.
• Track and stay current on evolving wireless technology, regulatory standards, competitor offerings, and product lines including Kenwood/EF Johnson, L3Harris, Tait, BK, Hytera, and related platforms.

Required Qualifications

• 1–2+ years of B2B field sales, business development, or technical sales experience.
• Telecommunications, two-way radio, wireless networking, or low-voltage systems experience is a strong advantage.
• Familiarity with commercial two-way radio systems (including Motorola Solutions, Kenwood, Hytera) and communication technologies.
• Strong interpersonal, negotiation, and presentation skills, with the ability to communicate across field operations and executive leadership.
• High self-motivation, strong organization, and the ability to manage an active field schedule independently.
• Experience using CRM software and sales tracking tools.
• High school diploma or equivalent required; Associate or Bachelor’s degree in business, communications, or a related field preferred.
• Valid driver’s license with an insurable driving record and willingness to travel regularly across the territory.

Technologies

• CRM software
• Sales tracking tools
• Motorola Solutions
• Kenwood
• EF Johnson
• L3Harris
• Tait
• BK
• Hytera

Benefits

• Competitive base pay plus commission/incentive opportunities
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (PTO) and paid holidays
• Flexible scheduling options

Note: Benefit eligibility applies to full-time employees; standard waiting periods may apply.

Additional Notes

Military-experienced candidates are strongly encouraged to apply.

Job Details

• Job type: Full-time
• Work location: Hybrid remote in Salem, WI 53168