Franchise Sales Director

Potato Corner USA is seeking a Franchise Sales Director (onsite) to lead franchise acquisition and expand into priority U.S. markets, starting with California.

Responsibilities

• Develop and execute franchise sales strategies to meet franchise acquisition and expansion targets.
• Identify, prospect, and engage qualified franchise investors, entrepreneurs, and multi-unit operators.
• Build and maintain a strong franchise prospect pipeline using networking, referrals, industry events, digital channels, and other lead-generation efforts.
• Run initial consultations and present Potato Corner USA’s franchise business model, investment opportunities, and brand value proposition.
• Manage prospects through the full sales cycle, from inquiry and qualification through negotiations and contract execution.
• Achieve sales targets, conversion goals, and franchise development KPIs.
• Define priority markets, territories, and potential trade areas, beginning with California.
• Perform market research, including assessment of local competition, consumer demand, demographics, and site opportunity potential.
• Partner with real estate, operations, and leadership teams to evaluate proposed locations and expansion opportunities.
• Create market-specific franchise development plans aligned with company growth strategy.
• Develop and maintain relationships with commercial brokers, real estate professionals, business associations, and prospective strategic partners.
• Evaluate franchise candidates for financial capability, business experience, operational readiness, and alignment with brand values.
• Coordinate due diligence and franchise candidate assessments with internal teams.
• Maintain timely communication with prospects and provide guidance throughout the application and approval process.
• Support long-term franchise partner relationships to promote a positive franchise experience.
• Coordinate transition of newly signed franchisees to operations, real estate, training, and onboarding teams.
• Maintain accurate lead and deal records in the designated CRM or sales management system, including qualification, activities, conversion rates, and deal progression.
• Deliver regular pipeline reports, sales forecasts, market updates, and performance analyses to executive leadership.
• Monitor franchise sales performance against targets and recommend corrective actions when needed.
• Analyze sales trends, lead sources, and conversion performance to strengthen franchise acquisition effectiveness.
• Ensure franchise sales activities and representations comply with company policies and applicable U.S. franchise regulations.
• Align franchise sales strategy with business expansion goals in partnership with executive leadership.
• Partner with Marketing to develop franchise lead-generation campaigns, sales presentations, and promotional materials.
• Coordinate with Legal, Finance, Real Estate, and Operations teams during franchise evaluation, approval, contracting, and development.
• Provide market feedback and prospect insights to refine franchise offerings and expansion strategies.
• Represent Potato Corner USA at franchise expos, business networking events, and industry conferences as needed.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field preferred.
• 7–10 years of progressive experience in franchise sales, franchise development, business development, or consultative sales.
• Proven experience leading franchise acquisition initiatives and managing a sales pipeline from prospecting through contract execution.
• Experience in quick-service restaurant, food service, retail, or consumer-facing franchise industries strongly preferred.
• Experience managing sales targets, business development strategies, and executive-level reporting.
• Experience developing franchise markets in California or other U.S. markets is highly desirable.
• Existing relationships with franchise investors, multi-unit operators, commercial brokers, or business development networks are an advantage.
• Strong business development, prospecting, negotiation, and closing skills.
• Excellent communication, presentation, and relationship-building abilities.
• Ability to evaluate franchise opportunities from commercial and operational perspectives.
• Strong analytical skills for market assessment, sales forecasting, and pipeline management.
• Ability to manage multiple opportunities and priorities in a fast-paced, growth-oriented environment.
• Proficiency in CRM platforms, Microsoft Office, and sales reporting tools.
• Willingness to travel for prospect meetings, franchise events, site visits, and business development activities.

Key Performance Indicators (KPIs)

• Franchise leads generated and qualified.
• Number of qualified franchise prospects progressing through the sales pipeline.
• Franchise agreements executed against established targets.
• Lead-to-qualification and qualification-to-close conversion rates.
• Sales pipeline value, forecast accuracy, and sales cycle length.
• Growth in qualified franchise opportunities across priority markets.
• Compliance with franchise sales processes and applicable regulations.
• Quality of franchisee handoffs and coordination with internal stakeholders.

Compensation

• USD 90,000 - 130,000 per year

Location & Work Setup

• California City, CA (onsite)

Technologies

• CRM platforms
• Microsoft Office
• Sales reporting tools

Benefits

• 401(k)
• Employee discount
• Flexible schedule

What We Offer

• Opportunity to support the continued growth of an established international food brand in the U.S.
• Strategic leadership role with direct impact on franchise development and market expansion.
• Collaborative, growth-oriented working environment.
• Competitive compensation package, including potential performance-based incentives subject to company policy.

Equal Employment Opportunity

Potato Corner USA is committed to providing equal employment opportunities to qualified applicants and employees in accordance with applicable federal, state, and local law.