National Sales Manager

National Sales Manager role at Waldoch Crafts, onsite in Forest Lake, MN, overseeing the automotive upfitting sales efforts and leading revenue growth.

Responsibilities

• Lead, manage, and support the sales team to achieve and exceed revenue and growth targets.
• Effective management of our 8-10 outside sales team members.
• Develop and implement sales strategies aligned with company goals and market opportunities.
• Build, maintain, and expand relationships with dealers, fleet customers, and commercial accounts.
• Serve as a key point of contact for major or strategic customer accounts.
• Collaborate with production, engineering, and operations teams to ensure accurate quoting, lead times, and customer satisfaction.
• Oversee sales forecasting, pipeline management, and reporting activities.
• Monitor market trends, competitor activity, and customer needs to identify new opportunities.
• Support pricing strategies, contract negotiations, and proposal development.
• Coach, train, and mentor sales staff to improve performance and product knowledge.
• Track sales metrics and performance data to drive continuous improvement.
• Use of HubSpot for CRM and NetSuite for ERP.
• Management of forecasting and inventory of chassis.
• Participate in trade shows, customer visits, and industry events as needed.
• Promote a customer-focused, team-oriented sales culture.
• Perform additional duties and special projects as assigned by management.

Requirements

• Applicants should have at least 3 years of experience in a sales leadership or sales management role.
• 3+ years of experience in automotive, upfitting, manufacturing, or related sales environments preferred.
• Proven track record of meeting or exceeding sales goals.
• Strong leadership, communication, and interpersonal skills.
• Excellent negotiation, presentation, and relationship-building abilities.
• Ability to analyze sales data, forecasts, and market trends to drive results.
• Experience managing CRM systems and sales reporting tools preferred.
• Understanding of vehicle upfitting, fleet sales, or custom automotive products is a plus.
• Self-motivated, organized, and capable of managing multiple priorities.
• Sales leadership or sales management experience: 3 years (Preferred)
• Leadership: 5 years (Required)
• Automotive Dealership: 3 years (Required)

Technologies

• HubSpot
• NetSuite

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Compensation

• $75,000 - $300,000 per year

Location

• Forest Lake, MN 55025 (Required) Onsite
• In person with travel as needed