Regional Sales Director

Calyx Senior Living is seeking a Raleigh-based Regional Sales Director to lead census growth across multiple Triangle-area assisted living communities. In this onsite role, you will partner closely with community teams, manage sales performance, and help build a consistent, measurable approach to lead generation and move-in success.

Working across Durham, Fuquay-Varina, North Raleigh, and Apex, you will oversee planning rhythms and ensure quarterly sales and marketing efforts are aligned to local market conditions. This is a hands-on leadership position that combines team management, training, and performance analysis to support census goals.

Responsibilities

• Drive census generation by working on site with community teams across the region.
• Manage the sales performance of community teams to support consistent results.
• Ensure marketing standards are met, including lead generation, calls, tours, events, and presentations needed to achieve census goals.
• Hire and evaluate sales people based on demonstrated ability to generate leads, secure deposits, and produce census.
• Train community Marketing Directors to strengthen sales skills and the habits required to perform at a top tier level.
• Oversee and review the quarterly sales and marketing planning process across communities.
• Routinely analyze and report on community and market trends, including challenges and opportunities.

Requirements

• Minimum 2 years of strong sales management experience in a multi-site or area sales management role in senior living or a related industry.
• Demonstrated analytical skills to assess sales and market performance.
• Proficiency using a CRM and MS Office, including Excel.
• Track record of results delivery, accountability, and management against performance benchmarks.
• Bachelor’s degree from an accredited college or university.
• Ability and desire to be in the communities generally 5 days a week.

Location

Raleigh, NC (onsite)

Technology

• CRM
• MS Office
• Excel