Regional Sales Manager

Based in Stevens Point, WI with a remote work model, this regional sales leadership role covers the US Northeast and East region, offering the chance to lead a high-performing team and shape growth strategy. You will coach colleagues, drive profitability and market share, and coordinate in-territory field activities with senior leadership. The role requires a minimum of 5 years of regional sales leadership experience and a Bachelor’s degree in Business or a related field.

Responsibilities

• Lead the Regional Sales Team to meet and exceed their sales goals within the US Northeast and East region.
• Support the company’s strategic plan for future growth and profitability.
• Manage sales team related expenses in line with the expense policy.
• Set annual sales quotas for each territory sales team member in tandem with the compensation plan.
• Plan, prepare, and lead Quarterly Business Reviews (QBRs) for the region, presenting quota vs budget, pipeline health, win/loss trends, key-account activity, and forward-looking actions to senior leadership; ensure items are documented and tracked to completion.
• Develop and communicate market needs information and provide input on product improvements on an ongoing basis.
• Oversee existing markets and key accounts to drive consistent market penetration across all markets.
• Monitor competitive offerings and apply effective regional tactics to maintain competitive selling.
• Provide ongoing feedback to the Regional team and cross-functional partners to support revenue growth and process improvements.
• Lead and cultivate a successful Regional Sales Team.
• Uphold company values, ethical business conduct, and confidentiality of sensitive information.
• Maintain a high level of interactive communication with customers and management to fulfill duties.
• Adhere to safety, quality, and other company requirements and standards.
• Keep work areas clean and orderly and perform duties in alignment with company values.
• Report to work as scheduled, on time, and able to fulfill the full work schedule.
• Perform additional duties as assigned.

MONTHLY ACCOUNT PERFORMANCE REVIEWS

• Build and lead a high-performing regional sales team by setting clear, measurable performance expectations aligned to territory quotas, activity standards, and company values.
• Conduct regular one-on-one meetings and field rides or joint sales calls to coach on selling skills, pipeline management, and account strategy, delivering timely, specific feedback.
• Create and maintain individual development plans for each team member, outlining strengths, growth areas, and concrete actions to advance skills and career progression.
• Monitor performance against key metrics such as quota attainment, pipeline coverage, conversion, and core selling activities, recognizing strong performance.
• Identify underperforming team members early and address gaps through direct coaching, documentation, and defined improvement goals.
• Develop, implement, and manage formal Performance Improvement Plans for underperformers, with objectives, milestones, timelines, and regular check-ins.
• Partner with Human Resources to ensure fair and consistent performance management and progressive corrective action when needed.
• Make timely, evidence-based talent decisions to maintain a strong, results-driven team.

WORKING ENVIRONMENT

• Remote position that requires frequent travel throughout the region to visit customers and to coach and mentor the sales team, including in-field observation and joint sales calls.
• Depending on the territory size, 2-3 nights or more per week of overnight travel may be required.

PHYSICAL DEMANDS

• Frequent sitting, wrist manipulation, walking, and standing.
• Frequent bending, pushing, pulling, and twisting.
• Frequent to continuous driving in a vehicle.
• Frequent light lifting up to 10 pounds; occasional medium lifting up to 50 pounds.
• Must be able to lift, handle, load, and unload all products.
• Manual dexterity to type and operate office equipment frequently.
• Must be able to meet all physical requirements to perform essential functions.