Sales Manager
Job Description
The Sales Manager role is based onsite in Minneapolis, MN, overseeing the RC sales team at Apple Roofing with a focus on coaching, process standardization, and achieving sales targets.
Responsibilities
- Develop and implement a standardized onboarding program for RCs that covers recruitment, hiring, onboarding, training, classroom learning, field shadowing, and hands-on practice across all regions.
- Provide extended mentorship for new RCs with ride-alongs during the first inspections (3–10) and ongoing one-on-one coaching until they reach full competency.
- Maintain a consistent field presence to support RC development, customer interactions, and on-the-spot coaching while balancing administrative duties.
- Manage RC capacity to align with effective leadership, typically 5–6 new RCs or 8–10 experienced RCs.
- Lead regular sales meetings, weekly 1:1 check-ins, and commission reviews; publicly celebrate successes and deliver constructive feedback.
- Cultivate a strong team culture that emphasizes collaboration, recognition, and high morale amid operational challenges.
- Monitor the status of each RC’s files, propose solutions, and proactively resolve issues, including escalations with customers or production teams.
- Coordinate with centralized teams (estimating, supplements, TRP/TPA, MRP, AR) to address delays and remove barriers to timely progress.
- Standardize and enforce consistent sales processes, training, and tools across regions to reduce inefficiencies and confusion.
- Assist with production tasks as needed, including inspections, homeowner meetings, and material pickups.
- Clearly communicate company changes, expectations, and process updates to keep RCs informed and confident.
- Serve as a liaison between the RC team and leadership, ensuring messaging is consistent and authority boundaries are respected.
- Collaborate with the recruiting team to evaluate and select candidates with strong people skills and relevant sales experience, ensuring market fit.
- Onboard new hires effectively through hands-on training, shadowing, and clear performance expectations.
- Manage administrative tasks efficiently, prioritizing RC development and customer service.
Requirements
- 2–3 years of roofing industry sales experience, or 1–3 years in sales management.
- Proven track record as a sales representative or sales manager, consistently meeting or exceeding targets.
- Demonstrated ability to drive the sales process from planning to close.
- Excellent mentoring, coaching, and people management skills.
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