Area Sales Manager

The onsite Area Sales Manager role in Lansing, MI supports Altenloh Brinck & Co US Inc by driving SPAX market share growth in an assigned territory. The position centers on new business development, strengthening distribution partnerships, and increasing contractor adoption through professional construction channels, with a focus on field-based engagement and product advocacy.

Responsibilities

• Expand territory growth through new business development and broader channel engagement
• Establish durable partnerships with dealers, distributors, and contractors to accelerate product adoption
• Implement field activation plans including on-site demonstrations, product training, and dealer engagement events
• Identify market opportunities and convert insights into actionable growth initiatives
• Enhance SPAX brand visibility and competitive positioning within the professional construction channel
• Provide timely market intelligence to sales leadership, marketing, and product teams
• Develop and execute a territory growth strategy aligned with company sales objectives
• Identify and pursue opportunities with new dealers, distributors, and contractors
• Broaden SPAX brand presence across lumberyards, STAFDA members, building product distributors, and professional building channels
• Cultivate long-term relationships with owners, branch managers, outside sales representatives, and counter teams
• Drive profitable sales growth and increase product penetration across assigned markets
• Strengthen stocking positions with distributors and dealers through relationship management and value selling
• Convert contractors and end users through product demonstrations, training, and on-site engagement
• Support distributor and dealer partners with sales enablement, product education, and field support
• Conduct jobsite demonstrations and product training sessions
• Serve as a SPAX brand ambassador by communicating product performance advantages and installation benefits
• Support regional promotions, product launches, and marketing initiatives
• Participate in trade shows, industry events, and contractor engagement activities
• Provide feedback on pricing, competitive activity, product needs, and emerging market trends
• Analyze territory performance and identify opportunities to improve market penetration
• Collaborate with leadership and cross-functional teams to refine strategies based on market insights
• Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting
• Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
• Deliver regular updates on territory performance, growth initiatives, and market opportunities
• Support company initiatives that strengthen channel partnerships and drive long-term market growth

Technologies

• CRM

Benefits

• Medical, dental, and vision insurance provided at no cost to employees after 30 days
• Eligible to participate in the company incentive plan
• Employee referral program with a $2,000 incentive
• Paid time off available after 90 days
• 401(k) plan with company match after 6 months

Travel

This is a field-based role requiring regular travel throughout the assigned territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel typically ranges from 60 to 75 percent.