Business Development Manager

Based in the Dallas-Fort Worth, TX area (onsite), this role drives growth by identifying, recruiting, activating, and enabling IMOs, agencies, and agents to adopt Heathos benefits-enablement platforms.

Responsibilities

• Identify and recruit IMOs, agencies, and agents; activate them and enable adoption of FirstEnroll, AdminOne, and SonicMarketing.
• Own the full sales cycle from outbound prospecting to post-onboarding engagement, including lead qualification, pipeline management, platform demonstrations, and contracting.
• Drive early and sustained partner productivity by presenting Heathos as a strategic, technology-enabled partner that helps distribution sell faster, enroll smarter, and scale more efficiently.

Requirements

• Bachelor’s degree in business, marketing, or related field.
• 7–10 years of experience in business development, channel sales, or broker/agent recruitment within insurance or benefits technology.
• Experience with IMOs, agencies, FMOs, MGA/SGA structures strongly preferred.
• Proven success in acquiring and activating new partners.
• Proficiency with CRM tools (Salesforce preferred) and Microsoft Office Suite.
• Comfort with virtual presentations, digital prospecting tools, and data reporting.

Technologies

• Salesforce
• Microsoft Office Suite

About Heathos

• Heathos is transforming the healthcare insurance landscape through a connected, data-driven ecosystem that simplifies complexity and drives long-term success.
• Built on trust, innovation, and integrity, the company provides technology, services, and insights that support agencies, carriers, and members at every stage.
• Our family of brands — FirstEnroll, AdminOne, and SonicMarketing — collaborates to streamline operations and deliver a seamless insurance experience.

Travel

• Approximately 20–30% travel required

Location

• TX (Greater Dallas Fort-Worth)
• FL (Tampa)
• GA (Greater Atlanta)

Work Location

• In person

Key Skills & Competencies

• Pipeline Mastery: sourcing, qualifying, nurturing, and converting leads through all stages.
• Consultative Selling: translating platform features into clear, measurable ROI for agency partners.
• Distribution Knowledge: strong understanding of IMOs, agencies, FMOs, downline structures, and commission hierarchies.
• Channel Enablement: designing and executing partner activations and sales campaigns.
• CRM Excellence: comfort with CRM-driven sales environments and disciplined data usage.

Performance Metrics (KPIs)

• New partner acquisition and activation rates
• Pipeline growth and conversion metrics
• Revenue contribution from new distribution partners
• CRM utilization and reporting accuracy
• Weekly activity goals (calls, demos, activations)

Success Profile

• Build and manage strong outbound pipelines
• Convert cold leads into long-term producing relationships
• Adopt a data-driven approach to activity and performance
• Advocate for platform value and partner enablement
• Foster relationships that scale into multi-product, multi-agent partnerships