Director of Event Sales Development

The Director of Event Sales Development will lead outbound growth and relationship-building to drive event revenue and expand Puttery Miami’s presence across South Florida. This role owns sales goals, pipeline performance, and local community representation while ensuring opportunities move smoothly from first conversation through post-event follow-up.

Role Overview

You will develop and manage an active book of business across the South Florida market, proactively pursue new corporate, social, community, hospitality, and event opportunities, and serve as a trusted local resource for clients planning events. The position balances revenue targets with long-term relationship value, partnering across venue teams to support successful event execution.

Key Responsibilities

• Develop and maintain an active book of business across South Florida.
• Proactively identify and pursue new corporate, social, community, hospitality, and event opportunities.
• Conduct intentional outbound prospecting via calls, email, in-person visits, networking, referrals, community engagement, and other business-development activities.
• Build relationships with local companies, event planners, executive assistants, HR and People teams, hotels, residential communities, professional organizations, chambers, destination partners, and other referral sources.
• Spend meaningful time in the market creating relationships and generating opportunities rather than relying solely on inbound leads.
• Maintain meaningful relationships with past clients and reconnect regarding upcoming events and future needs.
• Develop recurring and annual business by learning clients’ event calendars, company milestones, celebrations, meetings, and entertainment needs.
• Create referral networks that generate introductions beyond the initial sale.
• Maintain consistent follow-up throughout the sales cycle and after events.
• Own individual and venue event-sales goals and develop actionable strategies to achieve and exceed them.
• Maintain an active, healthy pipeline across prospecting, qualified opportunities, proposals, booked events, and future business.
• Evaluate pipeline strength regularly and identify where additional outreach is needed.
• Track outreach, conversion, booked revenue, repeat business, lost opportunities, and key sales metrics.
• Maintain accurate and timely sales activity and client information within applicable CRM and event-management systems.
• Use sales data and market insight to adjust strategy and prioritize highest-value opportunities.
• Represent Puttery Miami throughout the greater Miami market as a visible ambassador.
• Attend networking events, community functions, industry events, client meetings, site visits, and related opportunities.
• Develop partnerships and relationships that introduce new audiences to the venue.
• Understand the local market, competitive landscape, major employers, business community, event trends, and seasonal opportunities.
• Communicate the Puttery experience and translate venue offerings into client solutions.
• Partner with Operations, Culinary, Marketing, and other teams to support successful event execution.
• Develop event proposals and experiences aligned with client needs, venue capabilities, and business objectives.
• Maintain clear communication from initial conversation through event execution and post-event follow-up.
• Protect the client experience while balancing revenue, operational execution, and long-term relationship value.
• Identify opportunities to grow event value through thoughtful enhancements, upgrades, and additional experiences.
• Represent Puttery Miami’s presence across the South Florida market.

Required Qualifications

• 5+ years of experience in event sales, hospitality sales, business development, outside sales, venue sales, or a related revenue-generating role.
• Proven success developing new business through proactive prospecting and relationship-building.
• Experience managing a sales pipeline and working toward defined revenue goals.
• Ability and willingness to build business beyond the venue by networking, community involvement, client visits, and market outreach.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to independently organize priorities, maintain consistent follow-up, and progress opportunities through the sales cycle.
• Comfort initiating conversations, requesting business, requesting referrals, and re-engaging previous clients.
• Working knowledge of CRM, event-management, or sales-tracking systems (Tripleseat).
• Ability to collaborate with venue operations and cross-functional partners.
• Effective communication with clients, prospects, venue leaders, team members, and external partners in person, by phone, and electronically.
• Regularly travel throughout the local market for meetings, networking events, prospecting, community engagement, and business development.
• Ability to navigate the venue for client tours and site visits.
• Ability to remain stationary and/or move throughout the venue for extended periods based on business needs.
• Ability to operate standard office and mobile technology used for sales activity, presentations, CRM management, and communication.
• Ability to perform essential functions of the position with or without reasonable accommodation.

Technologies

• Tripleseat
• CRM
• Event-management
• Sales-tracking systems

Preferred Qualifications

• Experience selling events in hospitality, entertainment, restaurants, hotels, experiential venues, or similar industries.
• Established professional network within South Florida.
• Experience developing corporate and B2B accounts.
• Experience with large-scale events, venue buyouts, corporate entertainment, or social celebrations.
• Experience using Tripleseat or similar event-sales platforms.
• Previous leadership or senior-level sales experience.
• Bachelor’s degree in Business, Hospitality, Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• Competitive base compensation with uncapped sales earning potential.
• Medical, dental, and vision coverage.
• 401(k) plan with company match.
• Employee Assistance Program.
• Flexible paid time off.
• Additional company benefits and employee programs.

Working Conditions and Location

• Onsite in Miami, FL.
• Operates in a dynamic hospitality and entertainment environment with expectations to maintain an active presence inside the venue and across the local market.
• Schedule flexibility may be required, including evenings, weekends, networking events, and community functions.
• Local travel throughout the South Florida area is expected.

Compensation

• Base Salary: USD 70,000–85,000 per year.
• Commission: 2.5% on eligible event sales with uncapped earning potential (example: $1M eligible sales approximates $25,000 commission; $2M approximates $50,000). Additional incentives may be available for exceeding established sales goals.