Go To Market Sr Sales Manager - Everyday Pantry Essentials

Campbell Soup Company is seeking a Go To Market Sr Sales Manager to own go-to-market strategy and category business performance for Everyday Pantry Essentials. This hybrid role in Camden, NJ connects brand strategy, customer needs, and shopper insights to support profitable sales and market share growth, while leading planning and cross-functional execution through S&OP and IBP.

What you’ll do

• Develop and lead annual and long-range category go-to-market strategies, covering assortment, pricing, promotion, pack architecture, and innovation plans.
• Drive category Net Sales, Gross Profit, and market share objectives.
• Act as the commercial voice and category expert, aligning brand strategy with retailer and shopper needs.
• Partner with customer teams to shape customer-specific selling stories and execute category growth plans.
• Lead category inputs into Innovation, Sales & Operations Planning (S&OP), and Integrated Business Planning (IBP) processes.
• Manage trade and commercial guardrails, partnering with Revenue Growth Management (RGM) to optimize pricing, promotion, and product mix strategies.
• Influence cross-functional partners to prioritize and support category initiatives.
• Represent the category in senior leadership discussions, strategic planning forums, and customer top-to-top meetings.
• Monitor category performance and ensure innovation launches achieve distribution, velocity, and financial targets.
• Drive forecast accuracy and deliver plans aligned with S&OP standards.

What you bring

• 8+ years of experience in CPG sales, customer strategy & planning, brand management, category management, or related commercial roles.
• Strong understanding of CPG commercial drivers, including assortment, pricing, promotion, trade investment, and revenue growth management.
• Demonstrated success delivering category growth, sales objectives, and market share gains.
• Experience building and executing go-to-market strategies and commercial plans.
• Commercial and financial acumen, including P&L management and trade investment optimization.
• Proficiency with syndicated data platforms such as Circana and NielsenIQ, plus retailer POS data and shopper insights.
• Ability to influence and collaborate across a highly matrixed organization without direct authority.
• Proven capability engaging and influencing senior internal and external stakeholders.
• Strong analytical, strategic thinking, and communication skills.

Tools you may use

• Circana
• NielsenIQ

Compensation & benefits

This role offers an annual salary range of USD 141,700 - 194,800. Total pay may include other forms of compensation.

• Medical, dental, short and long-term disability, AD&D, and life insurance
• Matching 401(k) plan with immediate vesting
• Unlimited sick time along with paid time off and holiday pay
• If in WHQ, free access to the fitness center
• Access to on-site day care (operated by Bright Horizons) and company store
• Campbell’s Cares program that matches employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)

Working requirements

• Ability to travel approximately 20-30% of the time, including customer meetings and headquarters visits.
• Ability to work in a hybrid environment in accordance with Campbell’s workplace policy.
• Flexibility to support occasional evening or weekend customer events.