Group Sales Manager

Lead group revenue growth by planning and executing group, paid, and VIP tour experiences for Ole Smoky Distillery.

Responsibilities

• Develop and execute group sales strategies to meet revenue targets
• Build and maintain relationships with tour operators, corporate clients, travel partners, and event planners
• Handle group sales inquiries by preparing proposals, negotiating pricing, and finalizing contracts as needed
• Coordinate across departments to support smooth, on-site group event execution
• Manage group sales calendars, bookings, and event logistics to optimize capacity and guest flow
• Track group sales performance, prepare reports, and analyze trends to guide future sales strategy
• Ensure group events meet safety expectations, age-verification requirements, and applicable regulatory standards
• Represent the brand at trade shows, industry events, and networking opportunities to create new business

Requirements

• Bachelor’s degree preferred in Business, Hospitality, Sales, Marketing, or related field; equivalent experience considered
• Proficiency with CRM systems, booking and scheduling platforms, Microsoft Office, and basic contract management tools
• Knowledge of hospitality, tourism, group sales, event planning, and responsible alcohol service practices
• Strong sales acumen with negotiation skills
• Verbal and written communication plus relationship-building abilities
• Results-driven, highly organized, self-motivated, and able to manage multiple client engagements at once

Technologies

• CRM systems
• Booking and scheduling platforms
• Microsoft Office
• Basic contract management tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Working Conditions

• Ability to stand and walk for extended periods during events; lift up to 25 lbs for event setup as needed
• Frequently required to reach with hands and arms and to talk or listen to others
• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• Work involves an office environment plus on-site distillery, event, and retail settings; moderate noise levels during events and cross-functional collaboration
• Must adhere to company security, confidentiality, and emergency protocols
• Flexible schedule including weekends, evenings, and holidays based on event and group booking needs

Application Questions

• What experience makes you a strong fit for this position?
• What interests you about this role?
• Please share your salary expectations.

Location: Gatlinburg, TN (onsite), in person

Note: This job description does not list all activities, duties, or responsibilities required; duties may change at any time with or without notice.