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Job Description

Highland Lake Inn and Resort in Flat Rock, NC is seeking a Hospitality Group Sales Manager to lead social group and events sales, guiding inquiries from initial contact through execution. This full-time role collaborates with culinary, banquet, and guest services teams to deliver memorable experiences, with evenings and weekends required.

Job details

  • Location: Flat Rock, NC (onsite)
  • Salary: USD 45,000 per year
  • Experience: 3+ years
  • Education: Bachelor’s degree in Hospitality Management, Business, or related field

Responsibilities

  • Drive social group and events sales to achieve and surpass revenue targets.
  • Coordinate site tours and visits for prospective clients.
  • Develop and execute comprehensive sales strategies to expand market share.
  • Host site tours, tastings, and meetings to illustrate venues and offerings.
  • Cultivate relationships with clients, event planners, vendors, and community partners.
  • Prepare tailored proposals, contracts, and event budgets.
  • Collaborate with banquet, culinary, and operations teams to ensure seamless event execution.
  • Showcase the resort at bridal shows, networking gatherings, and community functions.
  • Coach and mentor sales staff on negotiation, time management, and client engagement best practices.

Requirements

  • Friendly, outgoing demeanor is a plus.
  • 3–5 years of experience in wedding, banquet, event, or hospitality sales, with resort/hotel experience preferred.
  • Proven success in meeting sales targets and closing deals.
  • Strong negotiation, relationship-building, and organizational abilities.
  • Excellent verbal and written communication skills.
  • Experience with CRM or event management software such as Visual One, Delphi, Cendyn, or Tripleseat.
  • Flexible schedule, including evenings and weekends as needed.
  • Bachelor’s degree in Hospitality Management, Business, or related field preferred.

Technologies

  • Visual One
  • Delphi
  • Cendyn
  • Tripleseat

Benefits

  • Base salary plus commission potential
  • Health insurance
  • Paid time off
  • Dental insurance
  • Employee discount
  • Resort discounts on rooms and dining
  • Retirement plan
  • Vision insurance
  • Referral program
  • Career growth opportunities within our Sales & Catering team
  • A collaborative, supportive work environment focused on delivering exceptional guest experiences

Why you'll love it here

  • Bring dreams to life for couples and clients while growing your career in a beautiful resort setting.
  • Benefit from the rewards of a successful sales role within a dynamic, guest-focused environment.

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