Sales Director

The Sales Director at Potomac Courts Assisted Living is responsible for driving census growth through outreach, networking, tours, and strategic marketing initiatives within a senior living community, guiding families through the admissions process. This onsite role is based in Potomac, Maryland.

Responsibilities

• Develop and execute comprehensive marketing strategies aimed at increasing occupancy within the community
• Build and maintain referral partnerships with hospitals, rehabilitation centers, physicians, and senior service providers to support admissions flow
• Conduct guided tours, perform timely follow-ups, and support families through every step of the admissions process
• Attend community events, networking functions, and outreach activities to raise visibility and attract prospective residents
• Oversee digital marketing efforts, including social media management and online listings
• Maintain accurate CRM data and monitor lead activity to inform engagement strategies
• Represent the community with professionalism, empathy, and enthusiasm in all interactions

Technologies

• CRM

Benefits

• Competitive salary with performance incentives
• Benefits package including health, dental, vision, and paid time off
• Supportive leadership team
• Opportunity for professional growth within a respected community