Sales Manager

What you get

Yoder Homes in Sarasota, FL is seeking a hands-on Sales Manager to lead a scalable, front-end sales operation across remodels, custom and semi-custom homes, and our affordable living home series. This onsite role offers a competitive salary range of USD 75,000 to 100,000 per year, plus a comprehensive benefits package. You will work in a collaborative environment that values accountability, alignment, and cross‑department coordination, with a growth-minded approach that emphasizes process discipline and strong client communication.

• 401(k) retirement plan
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Responsibilities

• Lead and oversee the Sales department across remodels, custom homes, semi-custom homes, and affordable living opportunities.
• Standardize how leads are received, qualified, followed up on, documented, and advanced.
• Respond promptly and professionally to prospective clients when directly managing an opportunity.
• Manage sales team members, setting clear expectations for performance, follow-up, client communication, documentation, and accountability.
• Conduct initial discovery calls and consultations with prospective clients.
• Meet clients in the office, on-site, virtually, or at other approved locations.
• Assess client goals, project type, property status, budget expectations, timelines, decision-making readiness, and overall fit.
• Determine the appropriate sales pathway for each opportunity, including remodel, custom home, semi-custom home, affordable living home series, or internal referral.
• Educate prospective clients on the correct Yoder Homes process based on project type.
• Provide preliminary guidance on scope, budget range, schedule expectations, feasibility, and next steps.
• Coordinate with Pre-Construction, Estimating, Purchasing, Design, Finance, Marketing, and Construction Operations as needed.
• Ensure sales conversations do not create unrealistic expectations or downstream issues for Pre-Construction or Operations.
• Guide qualified opportunities toward the appropriate next step, such as proposal, design agreement, pricing review, internal evaluation, or handoff.
• Maintain accurate lead notes, status updates, follow-up tasks, client information, and opportunity details in Buildertrend or the approved company system.
• Monitor sales pipeline activity, lead status, conversion points, and upcoming opportunities.
• Identify process gaps, communication breakdowns, and recurring sales-to-operations friction points.
• Help build a repeatable Sales department structure that can scale beyond a single individual.
• Train, support, and hold sales team members accountable as the department grows.
• Collaborate with Marketing to evaluate lead sources, campaign quality, messaging, and client fit.
• Support leadership with sales reporting, pipeline visibility, and recommendations for department improvement.

Requirements

• Experience in residential construction, homebuilding, remodel sales, custom home sales, production home sales, real estate development, construction sales, pre-construction, estimating, or related fields.
• Strong understanding of residential construction processes, budgets, timelines, client expectations, and sales conversion points.
• Ability to manage multiple sales channels, including remodels, custom homes, semi-custom homes, and standardized offerings.
• Excellent client-facing communication skills.
• Strong leadership, organization, urgency, and follow-through.
• Ability to qualify opportunities and identify project fit.
• Ability to manage multiple leads and opportunities at different stages.
• Ability to explain construction concepts, budgets, schedules, and next steps clearly and professionally.
• Ability to document communication, notes, follow-up tasks, and opportunity status accurately.
• Comfort working with Buildertrend, CRM systems, spreadsheets, email, and project documentation tools.
• Ability to coordinate across departments and maintain alignment before commitments are made.
• Professional judgment and the ability to protect both the client experience and the company’s interests.
• Education: Bachelor's degree preferred.

Technology we rely on

Buildertrend

Key traits for success

• Speed
• Alignment
• Process discipline
• Leadership
• Accountability
• Construction knowledge
• Client communication
• Follow-through
• Sales pipeline management
• Documentation discipline
• Cross-department coordination
• Problem-solving
• Professional judgment
• Growth mindset