Sales Manager – Promotional Products & Branded Merchandise

BDA (SwagUp) is seeking an experienced Sales Manager to lead a team of 8–10 Account Managers focused on new business and expanding existing customer relationships.

Responsibilities

• Lead, coach, and motivate 8–10 Account Managers to hit revenue, activity, and pipeline targets
• Run weekly 1:1s and quarterly performance reviews, with ongoing professional development coaching
• Serve as the primary escalation point for day-to-day questions, client scenarios, and operational blockers
• Maintain a collaborative, high-performance culture centered on accountability and continuous improvement
• Conduct performance management activities, including PIPs as needed
• Recruit, interview, and onboard top talent to strengthen the account team
• Recognize team accomplishments and reinforce a culture of collaboration and performance
• Own annual sales outcomes by achieving and exceeding targets while maintaining healthy margins
• Track individual and team KPIs, identify trends and skill gaps, and use insights to set coaching priorities
• Partner with the Director of Sales on forecasting, sales strategy, and long-term business planning
• Ensure Account Managers manage pipelines effectively, qualify leads, and expand revenue within current customer relationships
• Support strategic deals, complex client conversations, and higher-stakes opportunities
• Build new business through networking via industry events, leadership forums, and client engagements
• Maintain a hunter mindset that balances new business development with growth of existing accounts
• Ensure consistent adoption of sales tools and workflows including Salesforce, Microsoft Suite, Gong, Apollo, Front, and more
• Keep team readiness high through adherence to process standards, communication expectations, and CRM hygiene
• Identify and implement improvements that increase efficiency, customer experience, and team performance
• Support data hygiene guideline compliance, including managing opportunities, tasks, and KPIs to required standards using insights from Salesforce CRM
• Drive CRM and program performance analysis, with proactive recommendations based on findings
• Partner cross-functionally with Marketing, Merchandising, Supplier Services, Technology, Sales Ops, Operations, and other teams to deliver seamless client experiences
• Use client feedback including NPS and VOC insights to improve service delivery and product offerings
• Ensure compliance with company policies, procedures, and brand standards

Requirements

• 3–5 years diversified experience in sales and sales operations
• 1–2 years of management experience, preferably leading sales or account management teams
• Proven ability to drive account growth, increase sales, and meet revenue and margin goals
• Strong financial acumen, including ability to analyze budgets, margins, and profitability
• Exceptional communication, negotiation, and presentation skills, including with C-suite executives
• Strong coaching, communication, and leadership skills focused on talent development
• Highly organized, data-driven, and comfortable making decisions from performance analytics
• Proficiency with Salesforce, Microsoft Suite, Gong, Front, Apollo, or similar sales enablement tools
• Comfort working in a collaborative environment that values ownership and continuous improvement
• Self-motivated and able to thrive in a startup-like setting with autonomy, while collaborating cross-functionally

Technologies

• Salesforce
• Microsoft Suite
• Gong
• Apollo
• Front
• NPS
• VOC

Benefits

• Robust PTO
• Vacation, a paid volunteer day, holidays, and summer Fridays
• Medical, dental, vision, life, and AD&D insurance
• 401(k)
• Tuition reimbursement
• Mental health and financial wellness programs
• Professional development opportunities including tuition reimbursement
• Certain revenue-generating positions may be eligible for incentive compensation

Work Location

• Indianapolis, IN (hybrid)
• Required to live within a commutable distance of one of these BDA offices: Woodinville, WA; Dunwoody, GA; Round Rock, TX; Austin, TX; Troy, MI; or New York, NY
• Flexible onsite schedule: 4 days per week in office and 1 day from home

Reporting

• Reports directly to the Director of Sales

Compensation

• Base salary range: $100,000 to $115,000 per year plus commission
• Final compensation determined based on factors that may include geographic location, skills, education, and experience
• Listed range reflects the full base salary range for the role
• This range is one component of BDA’s total compensation and rewards programs