Sales Director, US

Traka USA, LLC is hiring a Sales Director to lead U.S. sales execution and accelerate regional growth. This onsite-based role in Orlando, FL focuses on guiding Regional Sales Managers, building disciplined territory plans, and collaborating across teams to deliver turnkey solutions across commercial and government sectors.

Role Overview

The Sales Director for the U.S. region will help shape the future of the business by driving strategy, talent development, and consultative sales performance. The position also acts as a key partner to cross-functional stakeholders to ensure opportunities are properly scoped, forecast accurately, and delivered in a way that meets customer expectations.

Key Responsibilities

• Lead, coach, and develop a team of U.S. Regional Sales Managers to foster a high-performance, accountable, and collaborative sales culture.
• Define and execute strategic growth plans across government, education, healthcare, data centers, and enterprise accounts.
• Recruit, onboard, and develop high-caliber talent to support continued growth and territorial expansion.
• Set clear performance expectations, objectives, and KPIs, including regular performance reviews to drive accountability and results.
• Partner with the team on complex consultative opportunities, including shaping solution design, pricing, and commercial models to deliver long-term value.
• Work with Sales Engineering and Operations to ensure solutions are well-scoped, proposals are compelling, and delivery meets customer expectations.
• Collaborate with Account Management to drive expansion in existing accounts through upsell, cross-sell, and service or maintenance programs that maximize customer lifetime value.
• Manage disciplined pipeline execution through regular deal reviews and accurate forecasting within Salesforce CRM.
• Build and maintain a strong, balanced pipeline with a focus on high-quality opportunities, progression, and conversion.
• Partner with Sales Operations and Business Systems to improve sales processes, pipeline structure, and forecasting rigor.
• Develop and embed scalable sales playbooks, training programs, and coaching frameworks to support consistent execution.
• Act as the voice of the customer by providing insights and feedback to Product Management and Engineering to support innovation and differentiation.
• Build strong internal partnerships across ASSA ABLOY to enable cross-selling, share best practices, and unlock incremental growth.
• Expand strategic partnerships with system integrators and OEMs to identify and pursue new growth opportunities.
• Coordinate with Marketing on targeted campaigns, sales enablement, and demand generation in priority sectors.
• Represent Traka at industry events, trade shows, and customer forums to strengthen brand presence and thought leadership.
• Deliver impactful presentations and demonstrations that clearly articulate and reinforce Traka’s value.
• Maintain strong market, industry, and product knowledge to identify emerging trends and opportunities.
• Manage travel and expense (T&E) against an assigned budget.

Travel Requirements

• Estimated travel up to 50% (required).
• Travel and extended sitting on a plane or car may be required.

Minimum Qualifications

• 10+ years of experience in security technology, access control, or a related technical sales environment.
• 5+ years of sales leadership experience, including leading teams and managing sales operations.
• Proven ability to coach and develop individuals to achieve high performance and professional growth.
• Demonstrated success meeting or exceeding revenue targets in a technical, project-based sales environment.
• Deep technical acumen to position and demonstrate integrated hardware and software solutions.
• Proven experience in B2B solution selling, sales engineering, or security system design.
• Exceptional interpersonal and leadership skills, with integrity, humility, and emotional intelligence.
• Ability to build and sustain long-term relationships with end users, partners, and key stakeholders.
• Proficiency with Salesforce or similar CRM platforms, with disciplined pipeline and opportunity management.
• Advanced Microsoft Office skills (Excel, PowerPoint, Word) for analysis, reporting, and presentations.
• Highly organized, self-directed, and able to prioritize effectively in a fast-paced environment.
• Normal, corrective vision range, including ability to see color and distinguish letters, numbers, and symbols.
• Physical ability to sit, stand, walk, talk, hear, bend, and reach as required.
• Ability to work with graphic display units and touchscreens.
• Ability to lift, roll, and carry demo equipment up to 50 lbs during travel.

Technologies

• Salesforce CRM
• Salesforce
• Microsoft Office (Excel)
• Microsoft Office (PowerPoint)
• Microsoft Office (Word)

Compensation

USD 130,000 per year.

Benefits

• 15 days PTO in addition to most federal holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401k option
• Company credit card for business travel expenses (per travel and expense policy)
• Laptop
• Cell phone for company use
• Modern office work environment with free drinks and snacks
• Opportunity to see the continental USA and other parts of the world
• 401(k)
• 401(k) matching
• Employee assistance program
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement

Application Information

• Submit your application by clicking Apply Now.
• Applications sent by email or through other channels will not be considered.
• Applications are reviewed continuously, so apply as soon as possible.

Application Questions

• Will you now, or in the future, require work visa sponsorship for this position?
• What is your salary or total compensation requirements?

Work Location

Hybrid remote in Orlando, FL 32804 (onsite).