Business Development Representative
Job Description
ABA Centers of New Jersey seeks a Business Development Representative in Denville, NJ (onsite) to drive lead generation and expand referrals for autism diagnosis and ABA therapy.
Responsibilities
- Identify and cultivate relationships with prospective referral sources, including pediatricians, school counselors, therapists, daycare directors, and nonprofit leaders.
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
- Implement a consistent weekly prospecting plan to source opportunities, grow market share, and diversify referrals.
- Qualify and document lead potential, partner alignment, and readiness for engagement.
- Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
- Maintain visibility into referral status, outcomes, and lead aging across accounts.
- Guard the integrity of your referral pipeline, including follow-up cadence, touchpoints, and conversion insights.
- Collaborate with Admissions and Sales Ops to resolve barriers to conversion and optimize the sales funnel.
- Execute outreach strategies aligned with assigned territory goals, visit coverage, and market penetration priorities.
- Analyze referral patterns and territory performance to refine targeting efforts.
- Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
- Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
- Maintain a flexible schedule as early mornings, evenings, or weekends may be required for events.
- Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
- Submit regular outreach reports, territory updates, and event summaries.
- Participate in weekly sales calls, coaching check-ins, and training sessions.
Qualifications - Must Have
- High School diploma.
- Minimum 3 years of experience in field sales, outreach, or business development.
- Proven ability to generate leads, manage a sales pipeline, and meet performance targets.
- Strong communication, relationship-building, and organizational skills.
- Salesforce or another CRM experience is required.
- Valid driver's license, active auto insurance, and reliable personal transportation.
Qualifications - Nice to Have
- Bachelor's degree in business, healthcare, or a related field.
- Healthcare industry background.
Technologies
- Salesforce
Benefits
- 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- Generous 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- Tuition reimbursement up to $2,500 per semester
- Employee Assistance Program (EAP) with unlimited counseling 24/7
- BeyondMed discounts on wellness and elective healthcare services
- PerkSpot discounts on top brands
- Pet Insurance (Nationwide)
- On the GoGa wellbeing hub