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Job Description

STERLING MANUFACTURING LLC is seeking a motivated, experienced sales leader to manage and expand a regional territory in the food equipment industry. This onsite role focuses on building customer and distributor relationships, driving revenue growth, and executing strategic sales planning through direct sales activities and industry engagement.

Role Overview

The Regional Sales Director will develop and implement sales strategies to support company objectives and increase market share. You will oversee a defined territory, pursue new business opportunities, and guide sales execution through product demonstrations, contract negotiations, forecasting, and participation in relevant trade shows and events.

Responsibilities

  • Develop and implement strategic sales plans aligned to company goals and market growth targets.
  • Manage and grow an assigned sales territory by identifying and pursuing new business opportunities.
  • Cultivate and maintain strong, long-lasting relationships with key customers and distributors.
  • Deliver product demonstrations and presentations to prospective clients.
  • Negotiate contracts and close sales deals.
  • Provide regular sales forecasts, reports, and updates to management.
  • Monitor market trends, competitor activities, and new product developments.
  • Collaborate with internal teams, including marketing and product development, to support customer satisfaction and success.
  • Attend industry trade shows and events within the territory.

Requirements

  • Minimum 5 years of sales experience in the food equipment industry.
  • Demonstrated understanding of food equipment distribution channels.
  • Proven direct sales experience with a record of meeting or exceeding sales targets.
  • Strong communication, negotiation, and interpersonal skills.
  • Ability to work independently and manage time effectively.
  • Willingness to travel within the assigned region.
  • Proficiency in CRM software and the Microsoft Office Suite.

Tools and Technologies

  • CRM software
  • Microsoft Office Suite

Compensation and Benefits

Salary: USD 65,000 - 100,000 per year. Compensation includes a competitive base salary commensurate with experience, plus lucrative incentive earnings based on performance.

  • 401(k)
  • Competitive salary
  • Paid time off
  • Paid time off and holidays

Work Location

Fort Wayne, IN (onsite), with in-person work requirements.

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