Regional Sales Director, Channel Partnerships

Semrush is seeking a senior leader to drive regional channel partnerships from its Boston, MA campus. This onsite role guides a Channel Partnerships team, shapes the regional strategy for EMEA and APAC, and delivers revenue through co-selling and partner programs, with a salary range of USD 207,000 to 275,000 per year and a bachelor’s degree requirement.

Responsibilities

• Hire, coach, and develop a team of Channel Managers to consistently achieve pipeline and revenue targets.
• Create a data‑driven, high-velocity partner management culture with clear KPIs for partner-sourced and partner-influenced revenue.
• Provide ongoing coaching to strengthen partner management, co-selling, and strategic relationship-building capabilities.
• Oversee continuous training to ensure deep product knowledge and readiness to support partners’ sales cycles.
• Design and execute the regional channel strategy, guiding the team to recruit, enable, and scale high-value partners across EMEA and APAC.
• Identify and implement new partner programs, incentives, and go-to-market initiatives to broaden revenue opportunities.
• Maintain consistency and predictability in partner performance by designing metric-driven activity models for the team.
• Collaborate closely with Enterprise Sales, Marketing, Product, and Customer Success to support co-selling, co-marketing, and seamless partner experiences.
• Serve as the escalation point for strategic partners, removing roadblocks and supporting major opportunities uncovered by the team.
• Monitor and report weekly, monthly, and quarterly on partner activity, sourced and influenced revenue, and pipeline generation.
• Provide accurate and timely forecasts for the region and ensure adherence to operational processes in Salesforce and partner management tools.

Requirements

• Working knowledge of SFDC, PRM/partner portals, Salesloft, Excel, Tableau, or similar platforms.
• Experience in the IT, SaaS, or Digital Marketing ecosystem, especially with agencies or consultancies.
• Bachelor’s degree in Business, Communications, Marketing, or related fields.
• 3–5 years of experience managing channel, partnerships, or sales teams, ideally across APAC or EMEA.
• 5+ years of individual contributor experience in channel sales, partnerships, or business development.
• Proven track record of guiding teams to surpass partner pipeline and revenue goals.
• Excellent communication, coaching, and interpersonal skills.
• Highly metric-driven, self-motivated, and capable of thriving in a fast-paced environment.
• SaaS or MarTech experience is highly preferred.
• Travel is encouraged but not required.

Technologies

• SFDC
• PRM/partner portals
• Salesloft
• Excel
• Tableau

Benefits

• Strong product-market fit recognized by RepVue
• High earning potential with clear quota attainment visibility
• Health insurance
• Travel insurance
• Employee Assistance Program
• Employee Resource Groups
• Paid parental leave
• Relief Fund

About the Opportunity

• Fast career growth with the highest rate of promotions within the organization
• A global team spanning 40+ locations worldwide
• Onboarding includes offline and online bootcamps
• President’s Club recognizing top performers with a premium vacation destination
• Quota attainment at a level higher than market average per RepVue
• Uncapped commissions