Sales Manager

Amber Hospitality Group is hiring a Sales Manager in St. Augustine, FL to own the full venue sales cycle and coach the team that delivers a white-glove client experience.

Responsibilities

• Lead the sales process from first inquiry through signed contract
• Respond quickly and professionally to new leads and nurture prospects through decision-making
• Run engaging in-person and virtual venue tours that communicate the value and experience of The Legacy
• Qualify prospects using criteria including budget, guest count, wedding vision, date availability, and venue fit
• Present packages, pricing, enhancements, and premium-date options with confidence
• Handle objections, negotiate effectively, and close sales
• Build strong relationships with couples and families while delivering personalized service
• Maintain consistent prospect follow-up to maximize conversion and support a healthy pipeline
• Meet or exceed monthly and annual sales and revenue goals
• Track and report on performance metrics including lead volume, conversion rates, booking pace, and average booking value
• Find revenue opportunities through upgrades, enhancements, premium dates, and additional services
• Maintain accurate sales forecasts and communicate pipeline and projected bookings to leadership
• Review sales trends and recommend improvements to conversion and revenue
• Own personal and team sales outcomes
• Lead, coach, and motivate a high-performing venue sales team
• Set clear expectations for lead response, follow-up, client communication, and closing activity
• Assign daily priorities and monitor sales activity and results
• Provide ongoing coaching, feedback, and development for team members
• Support onboarding and training for new team members
• Promote a culture of accountability, collaboration, urgency, and exceptional customer service
• Keep CRM records, sales pipelines, contracts, and client communications accurate and up to date
• Ensure every lead is properly tracked and receives timely follow-up
• Monitor sales KPIs and prepare recurring reports for executive leadership

Requirements

• Enjoys meeting clients, building trust, presenting solutions, negotiating, closing, and leading a team to ambitious goals
• Confident closer who ties strong sales performance to an excellent client experience
• Primarily business hours with occasional evening and weekend support
• Travel: approximately 5–10%, including occasional travel between company locations or for company events

Technologies

• CRM

Location

• St. Augustine, FL (Onsite)

Employment Details

• Full-Time
• Reports to: Owner / Chief Executive Officer
• Schedule: 8:30 AM–5:30 PM or 9:00 AM–6:00 PM
• Base salary: $55,000–$65,000 per year + commission (depending on experience)
• Pay range: USD $55,000.00–USD $65,000.00 / Yr

Benefits

• PTO
• Holiday Pay