Area Sales Manager

SiteOne Landscape Supply is seeking an Area Sales Manager to drive sales growth across a multi-state territory with a strong on-the-ground presence. Based onsite in Riverside, CA, this role leads an established sales team, strengthens customer relationships, and ensures disciplined execution using CRM tools and clear performance measures.

You will own strategy and results for a territory covering San Diego, the Inland Empire, Palm Desert, and Hawaii. The position blends field coaching with operational accountability, including consistent pipeline management and team development.

Key Responsibilities

• Lead, coach, and develop a team of sales professionals and team leads to meet revenue, profitability, and market share goals.
• Collaborate with regional leadership to create and execute sales strategies that support long-term growth across the territory.
• Spend a significant portion of time in the field coaching sellers on customer engagement, account management, negotiation techniques, and solution selling.
• Build accountability through consistent sales processes, KPI management, and Salesforce adoption.
• Develop and maintain relationships with customers, vendors, and branch teams to uncover growth opportunities and deliver strong service.
• Use CRM tools to manage pipelines, track opportunities, monitor customer activity, and improve overall sales effectiveness.
• Represent the company at local and regional industry associations, trade events, and networking opportunities.
• Support underperforming markets and branches through leadership, coaching, and focused business development.

Qualifications

• Proven experience leading high-performing sales teams with results such as revenue growth, market share gains, and strong customer retention.
• Experience in wholesale distribution or contractor-focused industries such as landscape supply, irrigation, hardscape, or building products is preferred.
• Knowledge of green industry products and practices, including landscape, irrigation, nursery, or hardscape, is a plus.
• Strategic but hands-on sales leadership with strengths in coaching, negotiation, and relationship-building.
• Experience creating accountability, driving sales execution, and leading teams across geographically dispersed locations.
• Strong CRM proficiency focused on pipeline discipline, sales effectiveness, process adoption, and organizational change; Salesforce experience preferred.
• Bachelor’s degree in Business or a related field, or an equivalent combination of education and experience.
• Bilingual English/Spanish is a plus.

Travel Expectations

• Travel throughout the California territory up to 60% of the time, with strong field presence across Palm Desert, Inland Empire, and San Diego.
• Travel to Hawaii on a quarterly basis to support branch performance, develop sales talent, and strengthen customer relationships.
• Spend substantial time alongside sellers for customer visits, coaching sales activity, supporting negotiations, and driving market share growth.
• Maintain ongoing engagement with customers, branch leadership, and sales teams across assigned markets to ensure consistent execution and growth.

Compensation: USD 140,000 - 160,000 per year.

Technologies: Salesforce, CRM.