Foodservice Regional Sales Manager

Benefits and culture

Join General Mills in an onsite Houston, TX role that blends leadership, strategy, and meaningful impact. You will guide an eight-person regional sales team, shape a regional go-to-market plan, and collaborate with major distributors and school districts to deliver value-driven solutions. Our culture centers on being a force for good, continuous learning, inclusivity, and accountability, with opportunities to grow and influence the foodservice landscape.

• Lead and develop an eight-person regional sales team with a clear growth focus
• Shape regional go-to-market strategies aligned with Zone, National, and Segment goals
• Partner with national distributors Sysco, USF, PFS, and GFS, plus Labatt as the largest independent distributor, and seven of the top ten Texas school districts
• Drive mid-single-digit volume growth through long-term regional planning
• Utilize Salesforce to coach performance and drive accountability

Responsibilities

• Lead, coach, and develop a team of eight sales professionals with a focus on growth and meeting sales targets
• Build and execute a regional strategy that aligns with Zone, National, and Segment goals
• Cultivate strong customer relationships, sell across a broad product portfolio, and deliver value-driven solutions
• Manage relationships with national distributors (Sysco, USF, PFS, GFS) and Labatt, along with seven of the top Texas school districts
• Drive an established region toward steady, sustainable growth by managing the go-to-market plan and setting clear team expectations
• Drive mid-single-digit volume growth by implementing a long-term regional strategic vision
• Leverage Salesforce to coach, set expectations, and drive accountability
• Continuously evaluate strategy and execution, pivoting as needed to maximize results
• Problem-solve to unlock growth opportunities and remove barriers to team success
• Serve as a liaison between the field team and cross-functional partners to secure resources and solutions
• Partner on ad hoc projects to influence Zone and National go-to-market strategies
• Provide timely feedback through customer meetings and events to coach and support the team
• Inspire the team to achieve organizational goals through coordinated, strategic sales plans
• Build and lead a high-performing, growth-minded team grounded in inclusiveness, accountability, and passion

Requirements

• Bachelor’s degree
• Minimum five years of experience with distributor and operator ownership in the Foodservice Distribution landscape
• Strong communication skills and ability to translate strategy into execution
• Innovation and strategy capability to activate plans balancing short-term commitments and long-term growth
• Problem solving and analytics for trend recognition, action plan development, and execution
• Proven influential leadership with organizational and cross-functional influence
• Multi-channel growth mindset and balanced approach to win across the portfolio
• Ability to travel regularly up to 30 percent within the assigned Texiana Region (South Texas & Louisiana)
• Influence and negotiation skills with internal and external stakeholders
• Track record of achieving results and taking initiative beyond defined scope of previous roles

Technologies

Salesforce

Additional considerations

• International relocation or international remote working arrangements will not be considered
• Applicants must be currently authorized to work in the US on a full-time basis. General Mills will not sponsor applicants for work visas

About General Mills

We exist to make food the world loves. We pursue being a force for good, expanding learning, exploring new perspectives, and reimagining possibilities every day. We seek bold thinkers with big hearts who challenge one another and grow together. By nurturing a growth mindset and intentional collaboration, we aim to become the undisputed leader in food by surrounding ourselves with people who are hungry for what’s next.