Regional Sales Manager PB

Coldwell Baker Professional Group is seeking a Principal Broker & Regional Sales Manager to lead real estate professionals across three Oregon markets: Newberg, McMinnville, and West Linn. This in-person role focuses on sales leadership, coaching, recruiting, compliance supervision, office leadership, and driving technology and AI adoption to improve measurable recruiting, retention, and productivity outcomes.

The Regional Sales Manager will establish an accountable sales culture centered on agent success while also maintaining strong professional standards and supervision in alignment with the company’s written supervisory agreement with its Managing Principal Broker.

Key Responsibilities

• Provide leadership, direction, and sales management across the Newberg, McMinnville, and West Linn offices.
• Build a positive, productive, accountable sales culture focused on agent success.
• Support agents with business goals, actionable plans, and consistent execution of income-producing activities.
• Monitor agent production and sales activity, including listings, pending transactions, and overall performance.
• Lead regular one-on-one coaching and business development meetings to drive improvement.
• Identify agents needing additional support and create measurable improvement plans.
• Encourage prospecting, lead generation, follow-up, and relationship-building activities.
• Help agents improve listing appointments, buyer consultations, negotiations, and client conversion.
• Recognize and celebrate agent achievements, milestones, and growth.
• Develop and execute a consistent recruiting strategy for all three markets, including conversations, interviews, and brokerage presentations.
• Maintain an active recruiting pipeline and consistently follow up with prospective agents.
• Create a welcoming onboarding experience and support new agents as they build the skills, confidence, and habits to succeed.
• Strengthen relationships with existing agents to improve retention and satisfaction, and identify opportunities to develop future leaders.
• Foster an inclusive, collaborative culture that attracts talented professionals.
• Lead and facilitate sales meetings, training sessions, coaching programs, and professional development opportunities.
• Deliver practical, engaging education focused on activities that produce measurable business results, including coaching on business planning, prospecting, databases, open houses, farming, online leads, and client relationship management.
• Coach agents on annual business plans, 90-day action plans, and weekly accountability systems.
• Teach and reinforce effective listing presentations, pricing strategies, buyer consultations, negotiation skills, and client service.
• Support participation in company-wide coaching and educational programs.
• Work with company leadership to identify training needs and implement programs that improve agent productivity.
• Measure coaching effectiveness through agent participation, activity, appointments, and production.
• Provide professional guidance and real estate supervision as authorized under the company’s written supervisory agreement with its Managing Principal Broker.
• Assist with contracts, disclosures, negotiations, transaction questions, and problem-solving.
• Review transaction documents and monitor compliance with applicable laws, regulations, and company policies within assigned supervisory responsibilities.
• Ensure agents understand and follow company procedures, documentation requirements, and transaction management standards, coordinating with transaction coordination to keep files accurate and complete.
• Guide ethical practices, risk management, and professional standards, addressing agent concerns and client issues promptly.
• Maintain a visible, active leadership presence across all three offices and collaborate with office administrators, department heads, and company leadership.
• Champion adoption of company CRM platforms, transaction management systems, marketing tools, and proprietary technology, including encouraging the use of AI tools, digital marketing, and social media.
• Support ongoing technology training and professional development, collaborating with marketing and technology support teams to improve agent adoption.
• Lead by example in using technology to improve communication, organization, coaching, and business performance.
• Stay current on Oregon real estate laws, forms, regulatory changes, and industry best practices.
• Participate in regional leadership meetings and strategic planning, and identify opportunities to improve office operations, agent satisfaction, and performance.

Required Qualifications

• Active Oregon Principal Broker license in good standing.
• Demonstrated real estate sales experience and strong understanding of residential real estate transactions.
• Strong leadership, communication, and interpersonal skills.
• Experience coaching, mentoring, training, or managing real estate professionals.
• Ability to motivate others, establish expectations, and hold individuals accountable.
• Strong knowledge of Oregon real estate contracts, disclosures, agency relationships, and professional standards.
• Proven ability to build relationships and communicate effectively with a wide range of personalities.
• Strong organizational, time management, and problem-solving skills.
• Ability to analyze sales performance, identify opportunities, and develop action plans.
• Proficiency with computers, CRM systems, Microsoft Office, Google Workspace, and digital business tools.
• Willingness to embrace AI, social media, emerging technology, and new business systems.
• Ability to work independently while collaborating with company leadership.
• Reliable transportation and willingness to travel regularly between Newberg, McMinnville, and West Linn.

Technologies

• CRM systems
• Microsoft Office
• Google Workspace
• AI tools
• CRM platforms
• Transaction management systems
• Marketing tools
• Proprietary technology
• Digital marketing
• Social media

Compensation

• Pay: $60,000.00 - $90,000.00 per year
• Compensation package: Competitive compensation package based on experience, qualifications, and performance

Preferred Qualifications

• Previous experience as a Principal Broker, Managing Principal Broker, Sales Manager, Branch Manager, or Regional Manager.
• Demonstrated success recruiting and retaining real estate agents.
• Experience leading a productive real estate office or sales team.
• Background in real estate coaching, training, or business development.
• Experience implementing agent accountability and performance improvement programs.
• Familiarity with Coldwell Banker systems and resources.
• Experience with CRM platforms, transaction management software, AI tools, and digital marketing.
• Strong relationships within the Yamhill County and West Linn real estate markets.

What Success Looks Like

• Recruiting: Consistently attract productive agents and build a strong recruiting pipeline.
• Retention: Create an environment where agents feel supported, valued, and excited to stay.
• Agent Productivity: Increase transactions, listings, appointments, and overall sales performance.
• Coaching & Development: Help agents establish clear goals, build strong habits, and improve results.
• Accountability: Create a culture of consistent activity, professionalism, and follow-through.
• Office Culture: Build connected, collaborative, high-performing offices.
• Compliance: Maintain strong professional standards, accurate documentation, and effective supervision.
• Technology Adoption: Help agents use company systems and modern tools to grow their businesses.

Travel and Work Location

• Work location: In person
• Travel: Regular travel between all three office locations

Location: Newberg, OR 97132 (onsite)