Regional Sales Director

Regional Sales Director overseeing sell-through in the San Francisco region, responsible for achieving sales targets, expanding market share, and guiding a team of Transversal Sales and Training Executives.

Responsibilities

• Meet or exceed regional retail sales targets by conducting strategic analysis and executing company initiatives.
• Assess regional business performance and collaborate with leadership to craft strategic action plans that drive profitable brand growth.
• Build and nurture strategic partnerships with internal teams and external partners to deepen business understanding and achieve strong sales outcomes.
• Lead, mentor, coach, and collaborate with the team to foster growth and manage performance across sales and training executives.
• Foster a positive, collaborative work culture aligned with delivering company initiatives.
• Recruit, develop, lead, and coach Sales and Training Executives to meet retail sales targets and budgets.
• Review weekly Transversal reporting, Retail Sales data, and Freelance SPH/ROI with the Sales and Training Executives to ensure understanding and alignment.
• Support and empower STEs in their markets to lead by example and coach others.
• Maintain regular team and one-on-one communications with STEs to sustain cohesive performance management.
• Ensure M.A.P.P.P.™ methodology is applied by STEs across retailers and brands in line with defined principles.
• Manage and monitor all financial budgets, including freelance and travel expenses (T&E).
• Collaborate with cross-functional teams to brainstorm and develop business opportunities.
• Provide effective internal and external communications, including business recaps, stock needs, and market feedback.
• Plan and execute in-store and virtual events and activations.

Requirements

• 7+ years of management experience in fragrance, cosmetics, or skincare.
• 7+ years of proven leadership, managing high-performing executive teams in Open-Sell and Department Store environments.
• Travel up to 50% of the time; overnight travel to markets may be required.
• Bachelor’s degree in business or management is preferred.
• Proficient in Microsoft Office (Word, Excel, Outlook).
• Track record of creating sales strategies and consistently achieving sales plans.
• History of developing winning, high-performing teams.
• Strong analytical, strategic thinking, and decision-making skills.
• Excellent oral and written communication with internal and external teams.
• Ability to identify, prioritize, and adapt to multiple needs and shifting priorities.
• Skilled at forming productive partnerships with retailers.
• Willingness to travel overnight to markets.
• Valid driver’s license.

Technologies

• Microsoft Word
• Microsoft Excel
• Microsoft Outlook
• MAPPPP™ methodology

Benefits

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement