The role focuses on initiating positive customer interactions through inbound and outbound calls, timely responses to inquiries, and appointment scheduling to foster lasting relationships. This onsite position in Glendale, California offers a salary range of USD 40,000 to 50,000 per year.
Role Overview
In this automotive industry position, the focus is on opening doors to an excellent customer experience rather than closing deals. The incumbent acts as the first point of contact, guiding customers through initial engagement and setting the stage for productive interactions while maintaining a professional presence on site.
Responsibilities
- Handle incoming sales and service inquiries with professionalism, warmth, and a sense of urgency
- Follow up on online leads, past prospects, and existing customers via phone, text, and email
- Schedule and confirm sales and service appointments in advance to minimize no-shows
- Execute outbound calling campaigns for service reminders, lease returns, and promotional offers
- Maintain accurate and current records of all customer interactions in the CRM
- Collaborate closely with the sales and service teams to ensure smooth handoffs and a seamless customer experience
- Meet daily and monthly KPIs for lead response time, appointment set rate, and show rate
- Participate in regular team training and coaching to sharpen communication and conversion skills
Requirements
- Prior experience in BDC, call center, customer service, or inside sales is preferred; automotive experience is a plus but not required
- An excellent communicator who is confident, clear, and genuinely warm in speech and writing
- Thrives in a fast paced environment and enjoys a high-volume role
- Comfortable with CRM platforms and digital communication tools such as email, text, and chat
- Highly organized with attention to detail and reliable follow-through
- Positive, resilient attitude and a commitment to bringing your best to every interaction
- Team player who supports colleagues to achieve sales and service goals
- Biilingual ability in English and Armenian or Spanish, or other languages common in the Glendale community is a strong plus
Technologies
Proficiency with customer relationship management (CRM) platforms
Benefits
- 401(k) with matching
- Dental insurance
- Health insurance
- Opportunities for advancement
- Paid time off
- Vision insurance
About the Role
The Automotive Business Development Consultant serves as the essential liaison between the dealership and its customers. The role involves handling inbound and outbound communications, responding to inquiries, arranging appointments, and ensuring every outreach feels welcomed and cared for. The objective centers on opening the door to a positive customer experience, not closing the sale.
Why You Will Want to Stay
- Competitive base pay paired with performance bonuses
- Paid, comprehensive training with scripts, tools, and coaching from day one
- Clear opportunities for career growth within the sales organization
- Health, dental, and vision insurance
- Paid time off and holidays
- 401(k) with company match
- Employee vehicle purchase and service discounts
- A culture that values employee input and feedback
- A supportive, team-centric environment where achievements are celebrated
Our Philosophy
The BDC represents the starting point of the customer relationship, and a supportive, valued team environment drives the best outcomes. The organization emphasizes a culture that prioritizes employee well being and customer care, with genuine emphasis on meaningful follow-up and relationship-building rather than scripted interactions.
